Fahad HMar 20, 20182 min readPinterest Shopping Ads now out of testing, available to hundreds of advertisersNow that Pinterest has moved its Shopping Ads out of testing, the program is available to hundreds of advertisers. Pinterest’s Shopping...
Fahad HDec 1, 20171 min readPinterest ad boss Tim Kendall is leaving the companyrvlsoft / Shutterstock.com Pinterest’s president and advertising boss Tim Kendall will leave the company at the end of this year, a...
Fahad HNov 14, 20173 min readPinterest adds custom QR-like codes for businesses, more shoppable pinsI AM NIKOM / Shutterstock.com With more than 300 million visual searches performed on Pinterest each month, the company is looking to...
Fahad HOct 18, 20172 min readPinterest opens search ads to self-serve advertisers, adds ‘autotargeting’ optionPinterest is opening up its search ads to all advertisers and broadening the aim of brands’ keyword-based campaigns to relevant queries...
Fahad HSep 25, 20172 min readPinterest signs visual search & advertising deal with Target to license its Lens technologyPeople will be able to use Target’s app to scan items in the real world and find similar products sold by the retailer. Pinterest has...
Fahad HSep 21, 20173 min readPinterest’s interest-based ad-targeting options swell to more than 5,000Pinterest is increasing the number of interest-based ad-targeting options offered to advertisers from roughly 400 to more than 5,000,...
Fahad HSep 19, 20172 min readPinterest opens self-serve version of Pin Collective branded-content programThe self-serve platform is the programmatic version of the Pin Collective program that Pinterest introduced in October 2016. As part of...
Fahad HSep 11, 20172 min readFacebook updates its shoppable Collection ads to mirror print catalogsFacebook is updating the shoppable Collection ad format introduced in March to combine the look of a print catalog with the interactivity...
Fahad HAug 8, 20171 min readPinterest opens up autoplay video ads to self-serve advertisersPinterest is officially pressing play on its autoplay video ad business. A few months after it began testing autoplay video ads,...
Fahad HJun 6, 20172 min readPinterest’s first US ad campaign spans Times Square, Facebook, Instagram, Mic and New York TimPinterest will debut its first ad campaign in the US on Tuesday. Called “What If,” the campaign is designed to get people thinking about...
Fahad HMay 24, 20172 min readPinterest adds autoplay video ads to feeds, search resultsConsider the video ads that Pinterest debuted last summer a pilot for the type it’s now premiering. Pinterest is rolling out Promoted...
Fahad HMay 16, 20171 min readPinterest will use image recognition to target ads, including in Lens resultsTo target ads, Google uses search data, Amazon uses purchase data, Facebook uses social data, and now Pinterest is using photo data. Last...
Fahad HMar 29, 20171 min readPinterest launches Propel, a hands-on support program for new advertisersrvlsoft / Shutterstock.com Pinterest has seen a massive influx of tens of thousands of advertisers leveraging the ad platform for...
Fahad HFeb 1, 20173 min readPinterest introduces Search ads with Keyword and Shopping campaignsPinterest introduced its anticipated Search Ads product on Wednesday. Search ads will open up ad inventory across the more than two...
Fahad HJan 19, 20171 min readPinterest now offers ad groups to paid campaignsPinterest is building out a better advertising product. It’s been announced recently that Pinterest is giving advertisers more control...
Fahad HNov 15, 20161 min readPinterest queues up autoplay video ads for new Explore tabA few months after introducing click-to-play video ads, Pinterest is catching up with the times — and competitors like Facebook, Twitter,...
Fahad HNov 9, 20162 min readPinterest adds measurement, data vendors to its Marketing Partners programrvlsoft / Shutterstock.com On Wednesday, Pinterest added marketing measurement and data companies to its Marketing Partners (née...
Fahad HNov 1, 20162 min readPinterest pulls ads from Instapaper’s site, makes premium service freePinterest is making its first major change to Instapaper since acquiring the read-it-later service in August 2016. But it’s not the one...
Fahad HOct 20, 20162 min readPinterest announces Pin Collective, connecting businesses with content creatorsrvlsoft / Shutterstock.com Marketers already have a lot on their hands, but sourcing content doesn’t necessarily have to be one of them....
Fahad HOct 5, 20164 min readHow Pinterest is cracking the social commerce codehurdle for marketers and advertisers alike. However, with over 100 million monthly active users globally, Pinterest is one channel that...
