Fahad HMar 6, 20181 min readGet inside your customer’s head: A guide to writing irresistible calls to actionOften, when we think of optimizing our call to action (CTA), we immediately think of landing page buttons and tweaking colors. However,...
Fahad HMar 2, 20181 min readAre you ready for the attribution changes coming to Google AdWords?There is an old saying: the only constant in life is change! Word on the street and from Google is they’ll stop supporting last click...
Fahad HFeb 6, 20185 min read4 ways to get more out of Bing AdsSometimes Bing Ads is the forgotten stepchild of PPC. The reasons probably trace back to when Bing Ads was very hard to manage and...
Fahad HFeb 2, 20181 min readWhat’s going on with Google brand CPC?Q1 and Q2 of 2017, Merkle (my employer) reported on a positive trend for advertisers that showed a decline in brand cost per click (CPC)...
Fahad HJan 31, 20186 min read3 ways humans can do PPC better than machines aloneArtificial Intelligence is a hot topic in PPC but until the machines fully take over day-to-day account management, there are a few key...
Fahad HJan 19, 20181 min read3 AdWords features you’re probably underutilizingUnfortunately, this means we’re prone to getting stuck in our ways, often neglecting to explore features, reports and methods that we’re...
