Are you holding your funnel accountable?
Just recently, I was at a baseball game, and I swear the peanuts guy was walking up and down the steps yelling, “Funnels, get your...
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15 questions to ask yourself before publishing a new landing page
tailor the page that people see after clicking on your ad to your target audience and actual ad content. Unfortunately, while there are a...
Our wake-up call to improve an industry
If you change nothing, nothing will ever change. We’re making it our primary goal to improve advertising technology. We’re facing down...
How to use Quora ads for big results in every step of the funnel
Why? Because in one year, Quora allowed me to reach more of my target audience with most of the same features many of the other channels...
Turning Your Data Into Compelling Stories – SMX Advanced Recap
This session focused on using data-driven storytelling to support and promote paid search marketing campaigns. Bill Hunt, Back Azimuth...
Ask the #SMXpert: Smart B2B SEM Tactics
The following is a continuation of the Q&A segment with moderator Brad Geddes from the “B2B SEM: Meeting Specific Challenges With Really...
Why your marketing performance problem is really a measurement challenge
Figuring out how your company will grow is one of the biggest challenges facing marketers. The playbook is clear: Choose a high-value...
If you’re not updating ROAS and CPA targets frequently, you’re missing out
Our founding CEO, Fred Vallaeys, has written extensively about how the role of PPC experts will change as more of the day-to-day ad...
5 Google Optimize tests to take AdWords to the next level
It sounds crazy. The industry is named after clicks, after all, but what happens after a user comes to your landing page is even more...
Bing Ads rolls out In-Market Audiences to all US advertisers
Bing Ads announced the availability of in-market audiences in the US on Tuesday, after piloting the audience targeting feature since last...
5 PPC mistakes you’re probably making in your campaigns
Most common PPC campaign mistakes can be easily rectified. With extra awareness, time and effort, you can adjust your optimization...
Hidden PPC traffic killers
PPC channel. “Max the volume!” and “We’re down from last year, I’m very worried” are typical (if vague) remits from clients and bosses...
Improving e-commerce text ads with ad customizer data feeds
shopping ads are arguably the most important form of Google advertising for e-commerce accounts, you’re missing an opportunity if you...
Improve paid search lead-gen with cohort analysis
“Why am I seeing an influx of search clicks and leads, but no opportunities or closes?” “We spent $15K extra in search this month, so...
Driving calls with PPC: 5 mistakes most search marketers make
Most search marketers want the same thing out of their pay-per-click campaigns: driving conversions up and cost per conversion down....
Has Amazon ended its Google Shopping campaigns?
It looks like after a year and a half of running Google Shopping campaigns, Amazon has stopped bidding on product listing ads. According...
How to use good ol’ PPC to support fun and creative branded content
One way to increase the efficiency and profitability of a PPC budget is to examine how PPC can be used to support really fun and creative...
Are your ads pointing to the right domain? Here’s a script to find out.
Standards are high for PPC superheroes, and even the best of us can make a mistake. Luckily, there’s a perfectly easy way to deal with...
Four ways to remain productive when the AdWords interface changes
The new AdWords interface is creating quite a stir in the PPC industry because, while it’s pretty, it’s disrupting the work of lots of...
To make every conversion count, count every conversion
With all of that imprecision comes a thought that might keep you up at night: You might not see all of the conversions driven by your...
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