There’s a position at Google called “Chief Search Evangelist.” It’s evolved in the years since Fred Vallaeys filled that role, now...

I have a confession to make. The odds of my instantly deleting one of the many marketing emails I receive each day are about as good as...

Your marketing team is hard at work tweaking ads and landing pages to drive efficiency and hit the targets set for them by the C-suite....

Are your AdWords campaigns working… like, really working? That might be a surprisingly hard question to answer. Anybody with an AdWords...

Whether you are ready or not, here come the holidays! Black Friday is only three Fridays away, and it — along with the holiday season...

If you run a PPC agency, you’ll know it’s not that unusual for clients to occasionally bring in an outside auditor to review their PPC...

Today, let’s talk service-area businesses (SABs) and local SEO. Because every time I talk to an SAB, the first thing — and pretty much...

Welcome to the second and final post in a two-part series about paid search account audits. If you haven’t read the first post, be sure...

After all, if someone searches for “best dog food for rottweilers,” and the first result they see on the SERP is a handful of text ads...

These days, there are so many audience possibilities that it can be confusing to figure out where to begin. Not all audiences are created...

It is October — which means that the holiday buying frenzy is upon us. Advertisers will try to attract shoppers with enticing offers and...

Recently, I was asked to comment on my favorite attribution model for paid advertising. Off the top of my head, I didn’t really have one...

Advertisers — especially PPC junkies — want to pay for the highest-converting, most relevant traffic possible. That’s been the obsession...

Ask any digital marketer about the prerequisites for a successful campaign, and undoubtedly many of the answers will revolve around...

In general, e-commerce retail can be thought of in three main parts: customer acquisition, conversion and retention/measurement. Customer...

Owning more paid search spots on search results can increase your clicks by 30–50 percent for each additional spot that you occupy. To...

Twitter is one of my top slam-dunk assets for trying to displace negative content in search results. If your reputation has been harmed...

Sometimes you make a mistake with AdWords Editor, but instead of changing the existing ad, you create a new one. Or you’re overzealous in...

Here’s a common scenario in the B2B marketing space: You’re a member of your B2B company’s marketing team. As part of that team, you’ve...

Earlier this month, keeping with the traditions of a welcoming summer, Seattle opened its doors to data junkies, optimization nerds and...