Average practitioners step up the game a little by optimizing accounts. The truly effective pro, however, has the critical ability to...

Andy Taylor, Merkle Andy made five main points in his presentation: 1. Changes to exact match close variants Initially, Merkle didn’t see...

The following is a continuation of the Q&A segment with moderator Brad Geddes from the “B2B SEM: Meeting Specific Challenges With Really...

With the introduction of the General Data Protection Regulation (GDPR), search marketers targeting the European Union (EU) have had...

It sounds crazy. The industry is named after clicks, after all, but what happens after a user comes to your landing page is even more...

Amazon has exited US Google Shopping auctions for all advertisers that had consistently seen it as a competitor for the last few...

This article will focus on lessons learned to manage a pay-per-click (PPC) program for a dental provider with multiple offices located...

While it’s critical for advertisers to measure and track the traffic driven from their ads, there’s always been something of a tradeoff...

The Ask the SMXpert series continues the question and answer (Q&A) segment held during sessions at Search Marketing Expo (SMX) West 2018....

PPC channel. “Max the volume!” and “We’re down from last year, I’m very worried” are typical (if vague) remits from clients and bosses...

But is it really money well spent? Recently, we performed an audit for a multinational retailer with a specific concern: improving new...

The Ask the SMXpert series continues the question and answer (Q&A) segment of sessions held at Search Marketing Expo (SMX) West 2018. The...

shopping ads are arguably the most important form of Google advertising for e-commerce accounts, you’re missing an opportunity if you...

“Why am I seeing an influx of search clicks and leads, but no opportunities or closes?” “We spent $15K extra in search this month, so...

Google has confirmed that these campaigns are currently running for select advertisers only and promote verified business locations...

One way to increase the efficiency and profitability of a PPC budget is to examine how PPC can be used to support really fun and creative...

Standards are high for PPC superheroes, and even the best of us can make a mistake. Luckily, there’s a perfectly easy way to deal with...

In this column, I would like to talk about Dynamic Search Ads (DSAs), which are generally for people new to paid search, and I’ll share a...

There’s still a role for humans to play, one of which is to use what we’ve learned from years of experience to bring an account as close...

With all of that imprecision comes a thought that might keep you up at night: You might not see all of the conversions driven by your...