We enjoy an ad-supported internet based on fair value exchange. Consumers incur virtually zero cost for consuming content like text,...

‘I’m going to open this column by repeating, verbatim, the opening line from another recent Marketing Land article: “At a time when...

Do you think programmatic traders’ jobs consist of basic data entry, playing around on computers and saying “no” to requests all the...

Like nearly all retailers, a large health and beauty organization is facing escalating competition and CPCs on search. The performance...

For many industry practitioners, including me, the Moz Local Search Ranking Factors report serves as a useful and reference throughout...

Previously, I’ve outlined some findings from Amazon benchmark reports in this column, but applying those findings across other retailers...

Running a Google Ads campaign can be a case of you’re damned if you do and your damned if you don’t. If the campaign turns out to be a...

With a history dating back 25 years, the banner display ad is not only the oldest digital advertising platform: it’s also the most...

Ads are annoying. Study after study reiterates the fact that consumers find ad messages intrusive and aggressive. For some reason, even...

The traditional marketing funnel, starting wide at the top and narrowing down to purchase was appropriate in the past but has become...

Today’s consumers are constantly moving between channels and devices, and video is becoming an increasingly important part of their...

The 2018 holiday season was record-breaking for Amazon, which recorded its biggest shopping day in the company’s history on Cyber Monday....

As PPC marketers, everything we do revolves around structure and organization. Sure, there’s a huge amount of unstructured work as the...

I received an email yesterday about new challenges and rewards in the Google Partners experience, so I headed over there to see how...

Paraphrasing what Ginny Marvin wrote in this publication recently, 2018 was largely the year Amazon’s ad business matured. But changes...

There has been a seismic shift in consumers search behavior as an estimated 56 percent of people begin their product search on Amazon,...

Believe it or not, a new year is upon us (our surprise, of course, being in the speed of its arrival rather than the arrival itself) and...

Welcome fellow eCommerce PPC laborer, to that annual moment of glory, reward, doom and failure. A weekend of highs and lows, a weekend of...

Google is in the process of rolling out their new Google Ads interface. This is the second time Google has said they’d roll out the...

For retailers, it seems like the holiday shopping season starts earlier every year. If you’re an e-commerce retailer, that means it’s...