Fahad HNov 5, 20183 min readTips for using the new Google Ads interfaceGoogle is in the process of rolling out their new Google Ads interface. This is the second time Google has said they’d roll out the...
Fahad HOct 22, 20185 min readSEO agencies – Important questions to ask before choosing oneHave you ever had a negative experience using a search engine optimization agency? If so, you are by no means alone. It seems like just...
Fahad HOct 15, 20185 min readDo you still need a PPC tool with the new Google Ads?On the surface, it’s easy to wrongly conclude that Google and Bing are automating PPC pros right out of relevance. Basic PPC tasks can...
Fahad HAug 17, 20181 min readGoogle’s political ad transparency report & library offers more accountability around eleGoogle is building more transparency into the political ads and advertisers running campaigns on its ad networks. After updating its...
Fahad HJun 12, 20185 min readIf you’re not updating ROAS and CPA targets frequently, you’re missing outOur founding CEO, Fred Vallaeys, has written extensively about how the role of PPC experts will change as more of the day-to-day ad...
Fahad HJun 5, 20182 min read5 Google Optimize tests to take AdWords to the next levelIt sounds crazy. The industry is named after clicks, after all, but what happens after a user comes to your landing page is even more...
Fahad HMay 14, 20181 min readImproving e-commerce text ads with ad customizer data feedsshopping ads are arguably the most important form of Google advertising for e-commerce accounts, you’re missing an opportunity if you...
Fahad HMay 14, 20185 min readDriving calls with PPC: 5 mistakes most search marketers makeMost search marketers want the same thing out of their pay-per-click campaigns: driving conversions up and cost per conversion down....
Fahad HApr 17, 20181 min readAre your ads pointing to the right domain? Here’s a script to find out.Standards are high for PPC superheroes, and even the best of us can make a mistake. Luckily, there’s a perfectly easy way to deal with...
Fahad HApr 10, 20182 min readThe new Google AdWords interface is coming soon. Are you ready?new AdWords user interface. Word has it this change will be complete and available to everyone sometime in the first half of 2018. Many...
Fahad HApr 2, 20181 min readTo make every conversion count, count every conversionWith all of that imprecision comes a thought that might keep you up at night: You might not see all of the conversions driven by your...
Fahad HApr 2, 20181 min readNo search volume? No problem! 3 ways to improve low-traffic AdWords campaignsBetter ad copy, landing pages or sales tactics can improve those numbers, but at the end of the day, you only have 10,000 searches per...
Fahad HMar 23, 20181 min readGoogle Ad Grants changes and your PPC strategy: Where to go from hereThis past December, Google communicated changes to its Google Ad Grants program. If you’re a nonprofit or an agency working on behalf of...
Fahad HMar 2, 20181 min readPhrase, broad, or broad match modifier: After exact, what’s the next best match type?Exact Match is widely accepted as the Cadillac of match types in paid search, and for good reason. Queries that exactly match the keyword...
Fahad HJan 31, 20186 min read3 ways humans can do PPC better than machines aloneArtificial Intelligence is a hot topic in PPC but until the machines fully take over day-to-day account management, there are a few key...
