Tips for using the new Google Ads interface
Google is in the process of rolling out their new Google Ads interface. This is the second time Google has said they’d roll out the...
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SEO agencies – Important questions to ask before choosing one
Have you ever had a negative experience using a search engine optimization agency? If so, you are by no means alone. It seems like just...
Do you still need a PPC tool with the new Google Ads?
On the surface, it’s easy to wrongly conclude that Google and Bing are automating PPC pros right out of relevance. Basic PPC tasks can...
Google’s political ad transparency report & library offers more accountability around ele
Google is building more transparency into the political ads and advertisers running campaigns on its ad networks. After updating its...
If you’re not updating ROAS and CPA targets frequently, you’re missing out
Our founding CEO, Fred Vallaeys, has written extensively about how the role of PPC experts will change as more of the day-to-day ad...
5 Google Optimize tests to take AdWords to the next level
It sounds crazy. The industry is named after clicks, after all, but what happens after a user comes to your landing page is even more...
Improving e-commerce text ads with ad customizer data feeds
shopping ads are arguably the most important form of Google advertising for e-commerce accounts, you’re missing an opportunity if you...
Driving calls with PPC: 5 mistakes most search marketers make
Most search marketers want the same thing out of their pay-per-click campaigns: driving conversions up and cost per conversion down....
Are your ads pointing to the right domain? Here’s a script to find out.
Standards are high for PPC superheroes, and even the best of us can make a mistake. Luckily, there’s a perfectly easy way to deal with...
The new Google AdWords interface is coming soon. Are you ready?
new AdWords user interface. Word has it this change will be complete and available to everyone sometime in the first half of 2018. Many...
To make every conversion count, count every conversion
With all of that imprecision comes a thought that might keep you up at night: You might not see all of the conversions driven by your...
No search volume? No problem! 3 ways to improve low-traffic AdWords campaigns
Better ad copy, landing pages or sales tactics can improve those numbers, but at the end of the day, you only have 10,000 searches per...
Google Ad Grants changes and your PPC strategy: Where to go from here
This past December, Google communicated changes to its Google Ad Grants program. If you’re a nonprofit or an agency working on behalf of...
Phrase, broad, or broad match modifier: After exact, what’s the next best match type?
Exact Match is widely accepted as the Cadillac of match types in paid search, and for good reason. Queries that exactly match the keyword...
3 ways humans can do PPC better than machines alone
Artificial Intelligence is a hot topic in PPC but until the machines fully take over day-to-day account management, there are a few key...
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