YouTube unveils its new lineup of original programming
Singer Katy Perry, on hand at YouTube’s 2017 NewFront “It’s strange being sexy and corporate at the same time,” said singer Katy Perry...
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Twitter debuts slate of a dozen live shows, 24/7 channels at NewFronts event
If Facebook is the YouTube of live video online, Twitter seems to have its eye on becoming the Hulu. At its inaugural NewFronts...
YouTube brings Sesame Street’s Big Bird & the NBA Commissioner on stage at #Brandcast
Last night, Google rolled out the red carpet for its most famous YouTubers at the opening of its 2016 NewFronts Brandcast. The entrance...
Yahoo announces new video programming focus & expanded video ad metrics at NewFronts
In a post from Chief Revenue Officer Lisa Utzschneider published on the company’s blog following its NewFronts presentation, Yahoo said...
NewFronts 2015: It’s The Year Of The Millennial For Digital Content Providers
Last week’s NewFronts presentations were jam-packed with celebrities, exclusive series announcements and a host of new advertising...
NewFronts 2015: YouTube Opens Brandcast With Audience Metrics & Closes With Bruno Mars
After bringing to the stage YouTube stars Grace Helbig and iJustine, author John Green, and even the president of BuzzFeed Motion...
NewFronts 2015: Hulu Grows Subscriber Base 50%, Adds Original Content & Picks Up Seinfeld
While taking part in this week’s NewFronts event in NYC, Hulu distinguished its offerings from other digital content providers by...
NewFronts 2015: Yahoo Brings The Stars With Everyone From Simon Cowell To Naomi Campbell Taking The
Following Aoki’s electronically-charged intro, Yahoo announced its new competition series “Ultimate DJ” by bringing on stage three of the...
67% Of Ad Buyers Say Original Digital Video Will Soon Rival Original TV Programming
Two-thirds of marketers and agency executives expect original digital video to become as important as original TV programming within the...
NewFronts 2015: BuzzFeed Talks Video & “POUND” – New Technology For Measuring
BuzzFeed kicked-off NewFronts week with everyone from its founder Jonah Peretti and president Greg Coleman to its publisher Dao Nguyen...
Are You Ready For A Digital “Upfront?”
Denys Prykhodov / Shutterstock.com As the TV heavyweights get ready to debut their fall lineup at the annual upfront presentations, much...
Facebook To Showcase New Video Ad Product “Anthology” At NYC Event Prior To NewFronts
The Wall Street Journal reports that Facebook is planning a presentation just days before this month’s NewFronts event in New York to...
Top Quotes And Stats From The Buzzfeed, Microsoft And Yahoo NewFronts
Yesterday, Buzzfeed, Microsoft and Yahoo showed off their online video offerings to hundreds of advertising industry players at The...
Glam Media Becomes Mode Media, Pushes Into Video With New Shows, Distribution Platform At NewFront
Glam Media became Mode Media on Tuesday as it unveiled a plan to branch out beyond its fashion and beauty beginnings. The company now has...
Microsoft’s NewFront Shows Interactivity Is At The Heart Of Xbox Originals Content
Microsoft’s nightclub-themed NewFront presentation in a warehouse-like space in New York’s Penn Station focused on the developments from...
Buzzfeed Gets Serious About Branded Videos At NewFronts
Buzzfeed’s first NewFront presentation in New York was an intimate affair — no flashy strobe lights, fog machines or live bands — just...
Yahoo Unveils New Video Ads, comScore Partnership & Live Nation Concert Streaming Deal At NewFr
Yahoo announced new content, new ad units and new partnerships as it ushered out its stars at the Digital NewFronts this evening. CEO...
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