Fahad HMay 5, 20173 min readYouTube unveils its new lineup of original programmingSinger Katy Perry, on hand at YouTube’s 2017 NewFront “It’s strange being sexy and corporate at the same time,” said singer Katy Perry...
Fahad HMay 2, 20173 min readTwitter debuts slate of a dozen live shows, 24/7 channels at NewFronts eventIf Facebook is the YouTube of live video online, Twitter seems to have its eye on becoming the Hulu. At its inaugural NewFronts...
Fahad HMay 6, 20162 min readYouTube brings Sesame Street’s Big Bird & the NBA Commissioner on stage at #BrandcastLast night, Google rolled out the red carpet for its most famous YouTubers at the opening of its 2016 NewFronts Brandcast. The entrance...
Fahad HMay 5, 20161 min readYahoo announces new video programming focus & expanded video ad metrics at NewFrontsIn a post from Chief Revenue Officer Lisa Utzschneider published on the company’s blog following its NewFronts presentation, Yahoo said...
Fahad HMay 5, 20153 min readNewFronts 2015: It’s The Year Of The Millennial For Digital Content ProvidersLast week’s NewFronts presentations were jam-packed with celebrities, exclusive series announcements and a host of new advertising...
Fahad HApr 30, 20153 min readNewFronts 2015: YouTube Opens Brandcast With Audience Metrics & Closes With Bruno MarsAfter bringing to the stage YouTube stars Grace Helbig and iJustine, author John Green, and even the president of BuzzFeed Motion...
Fahad HApr 29, 20152 min readNewFronts 2015: Hulu Grows Subscriber Base 50%, Adds Original Content & Picks Up SeinfeldWhile taking part in this week’s NewFronts event in NYC, Hulu distinguished its offerings from other digital content providers by...
Fahad HApr 28, 20152 min readNewFronts 2015: Yahoo Brings The Stars With Everyone From Simon Cowell To Naomi Campbell Taking The Following Aoki’s electronically-charged intro, Yahoo announced its new competition series “Ultimate DJ” by bringing on stage three of the...
Fahad HApr 28, 20151 min read67% Of Ad Buyers Say Original Digital Video Will Soon Rival Original TV ProgrammingTwo-thirds of marketers and agency executives expect original digital video to become as important as original TV programming within the...
Fahad HApr 28, 20152 min readNewFronts 2015: BuzzFeed Talks Video & “POUND” – New Technology For MeasuringBuzzFeed kicked-off NewFronts week with everyone from its founder Jonah Peretti and president Greg Coleman to its publisher Dao Nguyen...
Fahad HApr 16, 20154 min readAre You Ready For A Digital “Upfront?”Denys Prykhodov / Shutterstock.com As the TV heavyweights get ready to debut their fall lineup at the annual upfront presentations, much...
Fahad HApr 10, 20151 min readFacebook To Showcase New Video Ad Product “Anthology” At NYC Event Prior To NewFrontsThe Wall Street Journal reports that Facebook is planning a presentation just days before this month’s NewFronts event in New York to...
Fahad HApr 29, 20143 min readTop Quotes And Stats From The Buzzfeed, Microsoft And Yahoo NewFrontsYesterday, Buzzfeed, Microsoft and Yahoo showed off their online video offerings to hundreds of advertising industry players at The...
Fahad HApr 29, 20142 min readGlam Media Becomes Mode Media, Pushes Into Video With New Shows, Distribution Platform At NewFrontGlam Media became Mode Media on Tuesday as it unveiled a plan to branch out beyond its fashion and beauty beginnings. The company now has...
Fahad HApr 29, 20142 min readMicrosoft’s NewFront Shows Interactivity Is At The Heart Of Xbox Originals ContentMicrosoft’s nightclub-themed NewFront presentation in a warehouse-like space in New York’s Penn Station focused on the developments from...
Fahad HApr 29, 20142 min readBuzzfeed Gets Serious About Branded Videos At NewFrontsBuzzfeed’s first NewFront presentation in New York was an intimate affair — no flashy strobe lights, fog machines or live bands — just...
Fahad HApr 29, 20142 min readYahoo Unveils New Video Ads, comScore Partnership & Live Nation Concert Streaming Deal At NewFrYahoo announced new content, new ad units and new partnerships as it ushered out its stars at the Digital NewFronts this evening. CEO...
