Taboola buys video advertising firm ConvertMedia
A video ad for a car maker, served via ConvertMedia Content discovery platform Taboola announced today it is buying outstream video ad...
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Taboola buys video advertising firm ConvertMedia
A video ad for a car maker, served via ConvertMedia Content discovery platform Taboola announced today it is buying outstream video ad...
Google rolls out expanded text ads, device bid adjustments & responsive ads for native in AdWor
d8nn / Shutterstock.com Google has officially begun rolling out expanded text ads. The extra long ads with double headlines could be seen...
Google rolls out expanded text ads, device bid adjustments & responsive ads for native in AdWor
d8nn / Shutterstock.com Google has officially begun rolling out expanded text ads. The extra long ads with double headlines could be seen...
Under Bezos, The Washington Post is making its ads “all about users-first”
Gil C / Shutterstock.com When Amazon chief executive and founder Jeff Bezos bought The Washington Post in late 2013, he said his motive...
Under Bezos, The Washington Post is making its ads “all about users-first”
Gil C / Shutterstock.com When Amazon chief executive and founder Jeff Bezos bought The Washington Post in late 2013, he said his motive...
FTC spanks Warner Brothers for failure to disclose social influencer payments
You’d think that US brands and companies would know by now that if they pay “influencers” to promote a product and don’t disclose that...
FTC spanks Warner Brothers for failure to disclose social influencer payments
You’d think that US brands and companies would know by now that if they pay “influencers” to promote a product and don’t disclose that...
This Week in Content Marketing: Facebook Slowly Eats Media Companies for Lunch
PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. In this week’s episode, Joe and Robert...
This Week in Content Marketing: Facebook Slowly Eats Media Companies for Lunch
PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. In this week’s episode, Joe and Robert...
Why the digital advertising ecosystem loves native
It’s no shock that advertisers spent $7.9 billion on native ads in 2015 — a number that’s expected to soar to $21 billion in 2018. Mobile...
Why the digital advertising ecosystem loves native
It’s no shock that advertisers spent $7.9 billion on native ads in 2015 — a number that’s expected to soar to $21 billion in 2018. Mobile...
Ad tech evolution continues with Avid Media’s new DSP for content
(Updated 6.27.16 to reflect additional input from the CEOs of Avid and Zemanta) On the constantly evolving ad tech front: London-based...
Ad tech evolution continues with Avid Media’s new DSP for content
(Updated 6.27.16 to reflect additional input from the CEOs of Avid and Zemanta) On the constantly evolving ad tech front: London-based...
This Week in Content Marketing: Will Microsoft & LinkedIn Spur a Content Buying Spree?
PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. In this week’s episode, Robert and I...
This Week in Content Marketing: Will Microsoft & LinkedIn Spur a Content Buying Spree?
PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. In this week’s episode, Robert and I...
Taboola teams with AppNexus to sell native placements programmatically
Content discovery platform Taboola has partnered with ad tech firm AppNexus to scale access to Taboola’s native ad inventory. AppNexus...
Taboola teams with AppNexus to sell native placements programmatically
Content discovery platform Taboola has partnered with ad tech firm AppNexus to scale access to Taboola’s native ad inventory. AppNexus...
Meet Nativ.ly, the media startup ad biz accelerator used by Waze, Medium
Nativ.ly co-founders Jared Katzman, left, and Mark Chu-Cheong. In early 2012, then-Digitas exec Eric Perko wanted to pitch his client,...
Meet Nativ.ly, the media startup ad biz accelerator used by Waze, Medium
Nativ.ly co-founders Jared Katzman, left, and Mark Chu-Cheong. In early 2012, then-Digitas exec Eric Perko wanted to pitch his client,...
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