Fahad HJul 26, 20162 min readTaboola buys video advertising firm ConvertMediaA video ad for a car maker, served via ConvertMedia Content discovery platform Taboola announced today it is buying outstream video ad...
Fahad HJul 26, 20162 min readTaboola buys video advertising firm ConvertMediaA video ad for a car maker, served via ConvertMedia Content discovery platform Taboola announced today it is buying outstream video ad...
Fahad HJul 26, 20161 min readGoogle rolls out expanded text ads, device bid adjustments & responsive ads for native in AdWord8nn / Shutterstock.com Google has officially begun rolling out expanded text ads. The extra long ads with double headlines could be seen...
Fahad HJul 26, 20161 min readGoogle rolls out expanded text ads, device bid adjustments & responsive ads for native in AdWord8nn / Shutterstock.com Google has officially begun rolling out expanded text ads. The extra long ads with double headlines could be seen...
Fahad HJul 25, 20163 min readUnder Bezos, The Washington Post is making its ads “all about users-first”Gil C / Shutterstock.com When Amazon chief executive and founder Jeff Bezos bought The Washington Post in late 2013, he said his motive...
Fahad HJul 25, 20163 min readUnder Bezos, The Washington Post is making its ads “all about users-first”Gil C / Shutterstock.com When Amazon chief executive and founder Jeff Bezos bought The Washington Post in late 2013, he said his motive...
Fahad HJul 12, 20162 min readFTC spanks Warner Brothers for failure to disclose social influencer paymentsYou’d think that US brands and companies would know by now that if they pay “influencers” to promote a product and don’t disclose that...
Fahad HJul 12, 20162 min readFTC spanks Warner Brothers for failure to disclose social influencer paymentsYou’d think that US brands and companies would know by now that if they pay “influencers” to promote a product and don’t disclose that...
Fahad HJul 2, 20165 min readThis Week in Content Marketing: Facebook Slowly Eats Media Companies for LunchPNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. In this week’s episode, Joe and Robert...
Fahad HJul 2, 20165 min readThis Week in Content Marketing: Facebook Slowly Eats Media Companies for LunchPNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. In this week’s episode, Joe and Robert...
Fahad HJun 30, 20163 min readWhy the digital advertising ecosystem loves nativeIt’s no shock that advertisers spent $7.9 billion on native ads in 2015 — a number that’s expected to soar to $21 billion in 2018. Mobile...
Fahad HJun 30, 20163 min readWhy the digital advertising ecosystem loves nativeIt’s no shock that advertisers spent $7.9 billion on native ads in 2015 — a number that’s expected to soar to $21 billion in 2018. Mobile...
Fahad HJun 23, 20162 min readAd tech evolution continues with Avid Media’s new DSP for content(Updated 6.27.16 to reflect additional input from the CEOs of Avid and Zemanta) On the constantly evolving ad tech front: London-based...
Fahad HJun 23, 20162 min readAd tech evolution continues with Avid Media’s new DSP for content(Updated 6.27.16 to reflect additional input from the CEOs of Avid and Zemanta) On the constantly evolving ad tech front: London-based...
Fahad HJun 18, 20164 min readThis Week in Content Marketing: Will Microsoft & LinkedIn Spur a Content Buying Spree?PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. In this week’s episode, Robert and I...
Fahad HJun 18, 20164 min readThis Week in Content Marketing: Will Microsoft & LinkedIn Spur a Content Buying Spree?PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. In this week’s episode, Robert and I...
Fahad HJun 15, 20161 min readTaboola teams with AppNexus to sell native placements programmaticallyContent discovery platform Taboola has partnered with ad tech firm AppNexus to scale access to Taboola’s native ad inventory. AppNexus...
Fahad HJun 15, 20161 min readTaboola teams with AppNexus to sell native placements programmaticallyContent discovery platform Taboola has partnered with ad tech firm AppNexus to scale access to Taboola’s native ad inventory. AppNexus...
Fahad HJun 8, 20168 min readMeet Nativ.ly, the media startup ad biz accelerator used by Waze, MediumNativ.ly co-founders Jared Katzman, left, and Mark Chu-Cheong. In early 2012, then-Digitas exec Eric Perko wanted to pitch his client,...
Fahad HJun 8, 20168 min readMeet Nativ.ly, the media startup ad biz accelerator used by Waze, MediumNativ.ly co-founders Jared Katzman, left, and Mark Chu-Cheong. In early 2012, then-Digitas exec Eric Perko wanted to pitch his client,...
