Watson helps AdYouLike screen content for native ads
IBM’s logo for Watson IBM’s Watson supercomputer is now prescreening content for native ads. The supercomputer’s newest job is to assist...
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Watson helps AdYouLike screen content for native ads
IBM’s logo for Watson IBM’s Watson supercomputer is now prescreening content for native ads. The supercomputer’s newest job is to assist...
Report: Native ad buying surges 74%, programmatic slips 12%
According to a new report from MediaRadar, programmatic advertising in the US dropped substantially in the first quarter of 2017 from a...
Report: Native ad buying surges 74%, programmatic slips 12%
According to a new report from MediaRadar, programmatic advertising in the US dropped substantially in the first quarter of 2017 from a...
3 ways for marketers to get more from their content
vertical video. And right now, branded content is at an inflection point: There’s consensus that branded content is effective, but...
3 ways for marketers to get more from their content
vertical video. And right now, branded content is at an inflection point: There’s consensus that branded content is effective, but...
Google goes after mobile native advertising with new AdSense formats
Google is plugging the hole that has remained a key weakness in mobile advertising: native ads. On Wednesday, the company announced the...
Google goes after mobile native advertising with new AdSense formats
Google is plugging the hole that has remained a key weakness in mobile advertising: native ads. On Wednesday, the company announced the...
For emerging ad exchange NYIAX, it’s back to the future
There are a variety of ways to solve the ad tech transparency problem. But, for a new ad exchange, it comes down to combining an old...
For emerging ad exchange NYIAX, it’s back to the future
There are a variety of ways to solve the ad tech transparency problem. But, for a new ad exchange, it comes down to combining an old...
How to make ads less adversarial
Ads on social platforms and sponsored content on media sites are becoming more pervasive and increasingly harder to spot. While there has...
How to make ads less adversarial
Ads on social platforms and sponsored content on media sites are becoming more pervasive and increasingly harder to spot. While there has...
At IAB Programmatic Symposium, digital advertising looks to grow up
“Like Tom Hanks [in the movie ‘Big,’], we have to grow up.” That’s how Michael Barrett, president and CEO of ad tech firm Rubicon...
At IAB Programmatic Symposium, digital advertising looks to grow up
“Like Tom Hanks [in the movie ‘Big,’], we have to grow up.” That’s how Michael Barrett, president and CEO of ad tech firm Rubicon...
When is a native ad not native? Understanding it’s all about context
“Non-skippable video” is just industry lingo for something a lot more familiar: TV ads. This year, for the first time, advertisers will...
When is a native ad not native? Understanding it’s all about context
“Non-skippable video” is just industry lingo for something a lot more familiar: TV ads. This year, for the first time, advertisers will...
Study: Native ads beat display for driving visits to physical stores
Native ads are more efficient in driving traffic into physical stores than display ads. That’s the main takeaway from a joint research...
Study: Native ads beat display for driving visits to physical stores
Native ads are more efficient in driving traffic into physical stores than display ads. That’s the main takeaway from a joint research...
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