Fahad HJul 17, 20171 min readWatson helps AdYouLike screen content for native adsIBM’s logo for Watson IBM’s Watson supercomputer is now prescreening content for native ads. The supercomputer’s newest job is to assist...
Fahad HJul 17, 20171 min readWatson helps AdYouLike screen content for native adsIBM’s logo for Watson IBM’s Watson supercomputer is now prescreening content for native ads. The supercomputer’s newest job is to assist...
Fahad HJul 14, 20171 min readReport: Native ad buying surges 74%, programmatic slips 12%According to a new report from MediaRadar, programmatic advertising in the US dropped substantially in the first quarter of 2017 from a...
Fahad HJul 14, 20171 min readReport: Native ad buying surges 74%, programmatic slips 12%According to a new report from MediaRadar, programmatic advertising in the US dropped substantially in the first quarter of 2017 from a...
Fahad HJul 11, 20174 min read3 ways for marketers to get more from their contentvertical video. And right now, branded content is at an inflection point: There’s consensus that branded content is effective, but...
Fahad HJul 11, 20174 min read3 ways for marketers to get more from their contentvertical video. And right now, branded content is at an inflection point: There’s consensus that branded content is effective, but...
Fahad HJul 5, 20171 min readGoogle goes after mobile native advertising with new AdSense formatsGoogle is plugging the hole that has remained a key weakness in mobile advertising: native ads. On Wednesday, the company announced the...
Fahad HJul 5, 20171 min readGoogle goes after mobile native advertising with new AdSense formatsGoogle is plugging the hole that has remained a key weakness in mobile advertising: native ads. On Wednesday, the company announced the...
Fahad HMay 30, 20171 min readFor emerging ad exchange NYIAX, it’s back to the futureThere are a variety of ways to solve the ad tech transparency problem. But, for a new ad exchange, it comes down to combining an old...
Fahad HMay 30, 20171 min readFor emerging ad exchange NYIAX, it’s back to the futureThere are a variety of ways to solve the ad tech transparency problem. But, for a new ad exchange, it comes down to combining an old...
Fahad HMay 25, 20174 min readHow to make ads less adversarialAds on social platforms and sponsored content on media sites are becoming more pervasive and increasingly harder to spot. While there has...
Fahad HMay 25, 20174 min readHow to make ads less adversarialAds on social platforms and sponsored content on media sites are becoming more pervasive and increasingly harder to spot. While there has...
Fahad HMay 22, 20171 min readAt IAB Programmatic Symposium, digital advertising looks to grow up“Like Tom Hanks [in the movie ‘Big,’], we have to grow up.” That’s how Michael Barrett, president and CEO of ad tech firm Rubicon...
Fahad HMay 22, 20171 min readAt IAB Programmatic Symposium, digital advertising looks to grow up“Like Tom Hanks [in the movie ‘Big,’], we have to grow up.” That’s how Michael Barrett, president and CEO of ad tech firm Rubicon...
Fahad HMay 10, 20173 min readWhen is a native ad not native? Understanding it’s all about context“Non-skippable video” is just industry lingo for something a lot more familiar: TV ads. This year, for the first time, advertisers will...
Fahad HMay 10, 20173 min readWhen is a native ad not native? Understanding it’s all about context“Non-skippable video” is just industry lingo for something a lot more familiar: TV ads. This year, for the first time, advertisers will...
Fahad HApr 18, 20172 min readStudy: Native ads beat display for driving visits to physical storesNative ads are more efficient in driving traffic into physical stores than display ads. That’s the main takeaway from a joint research...
Fahad HApr 18, 20172 min readStudy: Native ads beat display for driving visits to physical storesNative ads are more efficient in driving traffic into physical stores than display ads. That’s the main takeaway from a joint research...
