Marissa Mayer CES Keynote: Yahoo To Power Native Ads For Tumblr, Yahoo Audience Ads & More
In her keynote address at CES in Las Vegas today, Yahoo CEO Marissa Mayer — with help from various Yahoos — announced new native ads for...
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Marissa Mayer CES Keynote: Yahoo To Power Native Ads For Tumblr, Yahoo Audience Ads & More
In her keynote address at CES in Las Vegas today, Yahoo CEO Marissa Mayer — with help from various Yahoos — announced new native ads for...
The 2014 Content Marketing Predictions PNR Episode: Google to Buy Yahoo!?
In this edition of the PNR: This Old Marketing podcast, Joe and Robert ditch the script altogether and focus on what is most likely to...
The 2014 Content Marketing Predictions PNR Episode: Google to Buy Yahoo!?
In this edition of the PNR: This Old Marketing podcast, Joe and Robert ditch the script altogether and focus on what is most likely to...
Clear Evidence that Content Marketing is a Force to Be Reckoned With
owned media strategies? Read on for our view of these, and other, key content industry issues that took shape this week. PNR: This Old...
Clear Evidence that Content Marketing is a Force to Be Reckoned With
owned media strategies? Read on for our view of these, and other, key content industry issues that took shape this week. PNR: This Old...
Brand Journalism Expands, Content Marketing Spending Rises
This week’s show Download this week’s PNR: This Old Marketing Podcast. Our sponsor Upgrading to SlideShare PRO gives marketers the...
Brand Journalism Expands, Content Marketing Spending Rises
This week’s show Download this week’s PNR: This Old Marketing Podcast. Our sponsor Upgrading to SlideShare PRO gives marketers the...
FTC: Native Ads “May Be Illegal” In Some Cases
quoted by Reuters saying, “By presenting ads that resemble editorial content, an advertiser risks implying, deceptively, that the...
FTC: Native Ads “May Be Illegal” In Some Cases
quoted by Reuters saying, “By presenting ads that resemble editorial content, an advertiser risks implying, deceptively, that the...
Advertorial Native Ads To Receive Closer FTC Scrutiny
Native Ads don’t automatically violate US Federal Trade Commission (FTC) rules against “deceptive advertising” provided they’re...
Advertorial Native Ads To Receive Closer FTC Scrutiny
Native Ads don’t automatically violate US Federal Trade Commission (FTC) rules against “deceptive advertising” provided they’re...
Native Advertising and the Debate on Content Marketing as Journalism
This week’s show: Download this week’s PNR This Old Marketing Podcast. Our sponsor Upgrading to SlideShare PRO gives marketers the...
Native Advertising and the Debate on Content Marketing as Journalism
This week’s show: Download this week’s PNR This Old Marketing Podcast. Our sponsor Upgrading to SlideShare PRO gives marketers the...
How to Amplify Your Content Strategy with Social Media Advertising
content marketing strategy. Writing, design, distribution — there are multiple steps involved just to get something created. Not to...
How to Amplify Your Content Strategy with Social Media Advertising
content marketing strategy. Writing, design, distribution — there are multiple steps involved just to get something created. Not to...
4 Tips for Native Advertising With LinkedIn Sponsored Updates
LinkedIn launched its Sponsored Updates program this summer. It’s the professional network’s early foray into truly native advertising....
4 Tips for Native Advertising With LinkedIn Sponsored Updates
LinkedIn launched its Sponsored Updates program this summer. It’s the professional network’s early foray into truly native advertising....
Yahoo Launches Stream Ads App In Yahoo Commerce Central
The Yahoo Stream Ads app offers advertisers a self-serve platform to run the CPC-based ads on all devices. Yahoo Commerce Central came...
Yahoo Launches Stream Ads App In Yahoo Commerce Central
The Yahoo Stream Ads app offers advertisers a self-serve platform to run the CPC-based ads on all devices. Yahoo Commerce Central came...
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