Fahad HJan 7, 20141 min readMarissa Mayer CES Keynote: Yahoo To Power Native Ads For Tumblr, Yahoo Audience Ads & MoreIn her keynote address at CES in Las Vegas today, Yahoo CEO Marissa Mayer — with help from various Yahoos — announced new native ads for...
Fahad HJan 7, 20141 min readMarissa Mayer CES Keynote: Yahoo To Power Native Ads For Tumblr, Yahoo Audience Ads & MoreIn her keynote address at CES in Las Vegas today, Yahoo CEO Marissa Mayer — with help from various Yahoos — announced new native ads for...
Fahad HDec 28, 20133 min readThe 2014 Content Marketing Predictions PNR Episode: Google to Buy Yahoo!?In this edition of the PNR: This Old Marketing podcast, Joe and Robert ditch the script altogether and focus on what is most likely to...
Fahad HDec 28, 20133 min readThe 2014 Content Marketing Predictions PNR Episode: Google to Buy Yahoo!?In this edition of the PNR: This Old Marketing podcast, Joe and Robert ditch the script altogether and focus on what is most likely to...
Fahad HDec 14, 20133 min readClear Evidence that Content Marketing is a Force to Be Reckoned Withowned media strategies? Read on for our view of these, and other, key content industry issues that took shape this week. PNR: This Old...
Fahad HDec 14, 20133 min readClear Evidence that Content Marketing is a Force to Be Reckoned Withowned media strategies? Read on for our view of these, and other, key content industry issues that took shape this week. PNR: This Old...
Fahad HDec 7, 20132 min readBrand Journalism Expands, Content Marketing Spending RisesThis week’s show Download this week’s PNR: This Old Marketing Podcast. Our sponsor Upgrading to SlideShare PRO gives marketers the...
Fahad HDec 7, 20132 min readBrand Journalism Expands, Content Marketing Spending RisesThis week’s show Download this week’s PNR: This Old Marketing Podcast. Our sponsor Upgrading to SlideShare PRO gives marketers the...
Fahad HDec 5, 20131 min readFTC: Native Ads “May Be Illegal” In Some Casesquoted by Reuters saying, “By presenting ads that resemble editorial content, an advertiser risks implying, deceptively, that the...
Fahad HDec 5, 20131 min readFTC: Native Ads “May Be Illegal” In Some Casesquoted by Reuters saying, “By presenting ads that resemble editorial content, an advertiser risks implying, deceptively, that the...
Fahad HDec 2, 20131 min readAdvertorial Native Ads To Receive Closer FTC ScrutinyNative Ads don’t automatically violate US Federal Trade Commission (FTC) rules against “deceptive advertising” provided they’re...
Fahad HDec 2, 20131 min readAdvertorial Native Ads To Receive Closer FTC ScrutinyNative Ads don’t automatically violate US Federal Trade Commission (FTC) rules against “deceptive advertising” provided they’re...
Fahad HNov 30, 20132 min readNative Advertising and the Debate on Content Marketing as JournalismThis week’s show: Download this week’s PNR This Old Marketing Podcast. Our sponsor Upgrading to SlideShare PRO gives marketers the...
Fahad HNov 30, 20132 min readNative Advertising and the Debate on Content Marketing as JournalismThis week’s show: Download this week’s PNR This Old Marketing Podcast. Our sponsor Upgrading to SlideShare PRO gives marketers the...
Fahad HOct 10, 20136 min readHow to Amplify Your Content Strategy with Social Media Advertisingcontent marketing strategy. Writing, design, distribution — there are multiple steps involved just to get something created. Not to...
Fahad HOct 10, 20136 min readHow to Amplify Your Content Strategy with Social Media Advertisingcontent marketing strategy. Writing, design, distribution — there are multiple steps involved just to get something created. Not to...
Fahad HOct 4, 20135 min read4 Tips for Native Advertising With LinkedIn Sponsored UpdatesLinkedIn launched its Sponsored Updates program this summer. It’s the professional network’s early foray into truly native advertising....
Fahad HOct 4, 20135 min read4 Tips for Native Advertising With LinkedIn Sponsored UpdatesLinkedIn launched its Sponsored Updates program this summer. It’s the professional network’s early foray into truly native advertising....
Fahad HSep 26, 20131 min readYahoo Launches Stream Ads App In Yahoo Commerce CentralThe Yahoo Stream Ads app offers advertisers a self-serve platform to run the CPC-based ads on all devices. Yahoo Commerce Central came...
Fahad HSep 26, 20131 min readYahoo Launches Stream Ads App In Yahoo Commerce CentralThe Yahoo Stream Ads app offers advertisers a self-serve platform to run the CPC-based ads on all devices. Yahoo Commerce Central came...
