Stop Building Your Branded Content on “Rented Land”
This week, Robert and I discuss the LinkedIn job bank fiasco, and debate whether or not agencies really can do content marketing well. In...
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Stop Building Your Branded Content on “Rented Land”
This week, Robert and I discuss the LinkedIn job bank fiasco, and debate whether or not agencies really can do content marketing well. In...
Flipboard Buys Zite From CNN For Deeper Personalization
Zite will soon become the algorithm behind a more personalized Flipboard. The latter is reportedly paying roughly $60 million to CNN for...
Flipboard Buys Zite From CNN For Deeper Personalization
Zite will soon become the algorithm behind a more personalized Flipboard. The latter is reportedly paying roughly $60 million to CNN for...
OpenX Pushes Programmatic Into Mobile Native Inventory With New Ad Exchange
launched a private real-time bidding exchange that caters specifically to native ad inventory on mobile devices. The exchange, called...
OpenX Pushes Programmatic Into Mobile Native Inventory With New Ad Exchange
launched a private real-time bidding exchange that caters specifically to native ad inventory on mobile devices. The exchange, called...
New “Oldest” Content Marketing Example Unearthed
In this week’s episode, Robert and I talk about GE’s new sponsored content play on The Tonight Show and discuss the latest native...
New “Oldest” Content Marketing Example Unearthed
In this week’s episode, Robert and I talk about GE’s new sponsored content play on The Tonight Show and discuss the latest native...
Why Your Branded Content Marketing Should Put Gaming Into Play
Content marketing techniques employ a gamut of informative, educational, useful, and entertaining assets that are ideally coordinated to...
Why Your Branded Content Marketing Should Put Gaming Into Play
Content marketing techniques employ a gamut of informative, educational, useful, and entertaining assets that are ideally coordinated to...
7 Things BuzzFeed Can Teach Brands About How To Be Social
Last week saw the official launch of social news behemoth BuzzFeed here in Australia. 17 Kangaroos That Can Kick Your Butt” and by giving...
7 Things BuzzFeed Can Teach Brands About How To Be Social
Last week saw the official launch of social news behemoth BuzzFeed here in Australia. 17 Kangaroos That Can Kick Your Butt” and by giving...
Will Chipotle “Series” Usher In Era Of Advertainment?
#Hashtag Bowl site. My own view is that most of the ads failed and won’t help the brands or their products at all. Indeed, studies...
Will Chipotle “Series” Usher In Era Of Advertainment?
#Hashtag Bowl site. My own view is that most of the ads failed and won’t help the brands or their products at all. Indeed, studies...
Blog Content: The Future of Guest Posts and Date Stamping
In our most contentious episode yet, Robert and I debate a declaration of the demise of guest blog content, argue with analysts’ view of...
Blog Content: The Future of Guest Posts and Date Stamping
In our most contentious episode yet, Robert and I debate a declaration of the demise of guest blog content, argue with analysts’ view of...
Will Native Advertising Ultimately Become the Norm?
In this week’s edition, Robert and I talk about what the future of content will look like when a trillion devices start talking to each...
Will Native Advertising Ultimately Become the Norm?
In this week’s edition, Robert and I talk about what the future of content will look like when a trillion devices start talking to each...
Yahoo Aims To Simplify Ad Buys With “Yahoo Advertising,” Brings Tumblr Into The Fold
Yahoo Food and Yahoo Tech sites. Yahoo Tech will be run by tech journalist David Pogue, who jumped from the New York Times to Yahoo in...
Yahoo Aims To Simplify Ad Buys With “Yahoo Advertising,” Brings Tumblr Into The Fold
Yahoo Food and Yahoo Tech sites. Yahoo Tech will be run by tech journalist David Pogue, who jumped from the New York Times to Yahoo in...
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