Microsoft’s Internet Explorer Influencer Campaign Backfires: Another High-Profile Example Of W
Another case of poor marketing campaign execution is making waves this morning, with news that an agency has been soliciting paid posts...
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Microsoft’s Internet Explorer Influencer Campaign Backfires: Another High-Profile Example Of W
Another case of poor marketing campaign execution is making waves this morning, with news that an agency has been soliciting paid posts...
Why Native Advertising Matters And What You Should Do About It
Native advertising is much more than the newest shiny object to appear on the digital landscape. It represents a fundamental turning...
Why Native Advertising Matters And What You Should Do About It
Native advertising is much more than the newest shiny object to appear on the digital landscape. It represents a fundamental turning...
Native Advertising Gets Its Own Magna Carta
In this week’s episode, Robert and I dissect Mary Meeker’s latest report on technology trends, do a deep dive into the elements of the...
Native Advertising Gets Its Own Magna Carta
In this week’s episode, Robert and I dissect Mary Meeker’s latest report on technology trends, do a deep dive into the elements of the...
OpenX Releases SDK For Mobile Video Advertising In iOS And Android Apps
released a software development kit (SDK) today to help developers monetize their apps with mobile video advertising. “As mobile usage...
OpenX Releases SDK For Mobile Video Advertising In iOS And Android Apps
released a software development kit (SDK) today to help developers monetize their apps with mobile video advertising. “As mobile usage...
How To Use Social Media & Blogs For Powerful Call-To-Action Marketing
Blogs, Facebook, Instagram, Twitter, Pinterest — more and more, these are the places where people are talking about goods and...
How To Use Social Media & Blogs For Powerful Call-To-Action Marketing
Blogs, Facebook, Instagram, Twitter, Pinterest — more and more, these are the places where people are talking about goods and...
Bye, Bye Banner: Emerging Display Formats & What Marketers Need To Know
A renaissance in digital display advertising is underway which will finally put an end to the tyranny of the banner. Smart publishers,...
Bye, Bye Banner: Emerging Display Formats & What Marketers Need To Know
A renaissance in digital display advertising is underway which will finally put an end to the tyranny of the banner. Smart publishers,...
Pinterest’s Promoted Pins Move Into Paid Test Phase
Whether Pinterest could make a go of its Promoted Pins, the platform’s first ad product that debuted last fall, seemed to be a question...
Pinterest’s Promoted Pins Move Into Paid Test Phase
Whether Pinterest could make a go of its Promoted Pins, the platform’s first ad product that debuted last fall, seemed to be a question...
Yahoo Adds Mobile-First Image Rich Ads To Native Lineup
the company launched in February. With nearly half of Yahoo’s traffic now coming from mobile devices, the company says the ads were...
Yahoo Adds Mobile-First Image Rich Ads To Native Lineup
the company launched in February. With nearly half of Yahoo’s traffic now coming from mobile devices, the company says the ads were...
Why Paper May Be The New “Smart” Device for Content Consumption
In this episode, Robert and I lament how large brands and their agencies are pouring millions of dollars into events like Digital...
Why Paper May Be The New “Smart” Device for Content Consumption
In this episode, Robert and I lament how large brands and their agencies are pouring millions of dollars into events like Digital...
Report: Mobile Video Ad Consumption Rises, Native Ads Yielding Higher Engagement Rates
report shows ad performance rates leveled off for the first time since Celtra began reporting on it in 2012. However, areas of growth...
Report: Mobile Video Ad Consumption Rises, Native Ads Yielding Higher Engagement Rates
report shows ad performance rates leveled off for the first time since Celtra began reporting on it in 2012. However, areas of growth...
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