
Calling all marketers: Our top mobile marketing columns of the year
Mobile has come a long way since the iPhone made its debut in 2007, forever changing the way we look at our mobile devices. From voice...

AI marketing and the journey through the uncanny valley
“Things usually get worse before they get better.” “It’s always darkest before the dawn.” Whether it’s the valley of the shadow of death...

Google releases Android Go edition for India’s 400 million internet users
Kashin / Shutterstock.com Google has released Android Oreo (Go edition), which is part of the larger Android 8.1 release. The new version...

Marketing in a distracted, digital world
In today’s world, digital media is so pervasive that it’s no longer considered unique; it’s a way of life. Virtually everyone has a...

Forecast: US display advertising to grow 70% by 2021, with social and mobile drivers
Forrester Research is out with its new US display advertising forecast through 2021. The firm says that mobile, video and social media...

Has Apple already missed the smart speaker market?
With the recent news that Apple’s HomePod smart speaker wouldn’t ship until next year, the company is missing the critical holiday...

Shopify meets call tracking
As we enter the 2020s, e-commerce is set to generate more than $480 billion in the US and nearly $2 trillion globally. And while Amazon...

A new era: Mobile-location tracking, user consent and government surveillance
Last week, Quartz reported that Google has been collecting user and cell-tower location data even when people have turned location...

The state of interactive advertising: New formats are infusing digital ads with creativity that gets
With the rise of mobile usage, brands have been challenged to figure out how to do more with less screen real estate and shorter...

Singular Fraud Index highlights most secure mobile ad networks & challenges for marketers
A new report from unified marketing analytics system Singular provides a look at the use of mobile ad fraud prevention by marketers and...

Think calls are dying? The data says they’re not
Calls are dying, the conventional wisdom goes. Nobody wants to talk on the phone anymore. Overall, volumes may be down because of...

Snapchat now lets brands link Sponsored Lens, Geofilter ads to their sites
Snapchat is trying to make its most brand-friendly ad formats more appealing to direct-response advertisers. A month after Snapchat...

Facebook will disable ‘Like’ button in third-party mobile apps
Three years after Facebook rolled out a version of its “Like” button for developers to feature in their mobile apps, the company is...

Amazon to launch pop-up stores in specific Whole Foods markets
Even as companies such as Deloitte argue that more buying will happen online than in stores this holiday season, the value of stores...

Facebook announces ‘Community Boost’ local training sessions for SMBs and workers
Facebook has been holding half-day and day-long digital marketing training sessions (“Boost Your Business“) for small businesses (SMBs)...

Instagram removes 24-hour recency requirement for photos, videos posted to Stories
People can now upload any photo or video from their phones’ camera rolls to their Instagram Stories, no matter whether it was taken an...

The evolution of phone marketing
In the beginning, there was the Motorola DynaTAC 8000X. And it was not good. By 2017 standards, it was barely a phone. Virtually zero...

AdTheorent introduces a ‘cost per incremental visit’ model for offline foot traffic
Once it became possible to measure when someone walked into a store after a digital ad exposure, it was only a matter of time before...

Amazon to give Prime customers free access to paid Alexa skills content
Jeramey Lende / Shutterstock.com Amazon continues to expand the benefits of its Prime membership as an acquisition and customer retention...
























