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Marketing in a distracted, digital world

In today’s world, digital media is so pervasive that it’s no longer considered unique; it’s a way of life. Virtually everyone has a...

Shopify meets call tracking

As we enter the 2020s, e-commerce is set to generate more than $480 billion in the US and nearly $2 trillion globally. And while Amazon...

The evolution of phone marketing

In the beginning, there was the Motorola DynaTAC 8000X. And it was not good. By 2017 standards, it was barely a phone. Virtually zero...

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