IAB: First half 2017 ad revenues reach $40.1 billion, on track for $87 billion for the full year
The Interactive Advertising Bureau just released its first half 2017 digital advertising revenue report. Revenues reached a record $40.1...
The Interactive Advertising Bureau just released its first half 2017 digital advertising revenue report. Revenues reached a record $40.1...
Mobile has come a long way since the iPhone made its debut in 2007, forever changing the way we look at our mobile devices. From voice...
“Things usually get worse before they get better.” “It’s always darkest before the dawn.” Whether it’s the valley of the shadow of death...
Kashin / Shutterstock.com Google has released Android Oreo (Go edition), which is part of the larger Android 8.1 release. The new version...
In today’s world, digital media is so pervasive that it’s no longer considered unique; it’s a way of life. Virtually everyone has a...
Forrester Research is out with its new US display advertising forecast through 2021. The firm says that mobile, video and social media...
With the recent news that Apple’s HomePod smart speaker wouldn’t ship until next year, the company is missing the critical holiday...
As we enter the 2020s, e-commerce is set to generate more than $480 billion in the US and nearly $2 trillion globally. And while Amazon...
Last week, Quartz reported that Google has been collecting user and cell-tower location data even when people have turned location...
With the rise of mobile usage, brands have been challenged to figure out how to do more with less screen real estate and shorter...
A new report from unified marketing analytics system Singular provides a look at the use of mobile ad fraud prevention by marketers and...
Calls are dying, the conventional wisdom goes. Nobody wants to talk on the phone anymore. Overall, volumes may be down because of...
Snapchat is trying to make its most brand-friendly ad formats more appealing to direct-response advertisers. A month after Snapchat...
Three years after Facebook rolled out a version of its “Like” button for developers to feature in their mobile apps, the company is...
Even as companies such as Deloitte argue that more buying will happen online than in stores this holiday season, the value of stores...
Facebook has been holding half-day and day-long digital marketing training sessions (“Boost Your Business“) for small businesses (SMBs)...
People can now upload any photo or video from their phones’ camera rolls to their Instagram Stories, no matter whether it was taken an...
In the beginning, there was the Motorola DynaTAC 8000X. And it was not good. By 2017 standards, it was barely a phone. Virtually zero...
Once it became possible to measure when someone walked into a store after a digital ad exposure, it was only a matter of time before...
Jeramey Lende / Shutterstock.com Amazon continues to expand the benefits of its Prime membership as an acquisition and customer retention...