Last week, comScore released its 2018 Global Digital Future in Focus report. The document looks at digital media usage patterns on...

With all of the technological advancements in our back pockets, how did we arrive at a place where we’re actually losing the very people...

BlackBerry has sued Facebook for patent infringement in federal district court in California. The claim is that Facebook’s various...

Mobile page speed matters. And new data from Adobe shows that with speed comes revenue. Adobe Digital Insights has released a report...

The European Commission (EC) earlier today issued guidelines and recommendations for the rapid removal of “illegal content” from websites...

Most mobile marketers are planning to increase investments in video this year, according to a report released Wednesday by YouAppi. The...

The 2018 Mobile and New Technology Priorities for Marketers: Why Marketers Must Keep Their Mobile Basics found that emerging technology...

According to the latest AppsFlyer Performance Index Report (registration required), Twitter offers the best user retention record (12...

To get a sense of how events like this drive store visits, we set out to evaluate if these campaigns resulted in winning traffic from...

Apple’s HomePod is being hailed as the best speaker among the current smart speaker cohort, which includes Google Home, Amazon Echo,...

Last week, Microsoft released a version of Cortana for the iPad. Cortana is already available for the iPhone but has now been optimized...

The battle for the smart home is well underway, triggered by the advent of smart speakers. Apple’s entry, HomePod, will finally be...

GroundTruth has launched a new self-service ad-buying platform. Called “GroundTruth Ads Manager,” it’s billed as “the industry’s first...

Graphic from Adjust Fraudulent reporting of app installs is one of the most common mobile-specific issues that confront marketers. Ad...

By not realizing the consumer journey continues long after the original point of purchase, marketers are missing an opportunity to build...

As we approach implementation of the General Data Protection Regulation (GDPR) in Europe and brace for its repercussions in the US,...

A year ago Snapchat enabled app advertisers to attach deep links to their campaigns, so people could swipe up on an ad and open to a...

It goes without saying that smartphones have radically changed the marketing landscape. One of those changes is the capacity to determine...

The Alibaba-owned UC browser is winning the war for mobile users in India and Indonesia. Relying on StatCounter data, The Wall Street...

The season is upon us: mobile download season. Christmas falls on Monday, and if history holds true, Christmas and the day after will be...