projects mobile payments this year will reach a massive $171.5 billion on a global basis. Last year mobile payments were roughly $106...

Too many marketers are relying on clicks and CTR as mobile success metrics. While CTR has validity in PC search campaigns, clicks are a...

According to a new study released by the Interactive Advertising Bureau, mobile advertising is an important driver of smartphone shopping...

sound advice on URL structures for mobile so it makes perfect sense to follow-up on her excellent column with some additional thoughts on...

They’re typically used to check prices and read product reviews (top 2 use cases). Many people often look for discounts or coupons on...

Why Use Analytics For Mobile? The main reasons to use analytics for mobile are the same as the reasons for using analytics on any...

The debate has been interesting, but all of it seems to focus a bit too much on the wrong question. The search engines all emphatically...

reported previously that people are spending huge amounts of time with mobile apps, more time than with the mobile browser and more time...

recently reported 30 times the number of mobile pay-per-call ads in Q1 2012, when compared to Q1 2011. Since mobile devices are not only...

The majority of email messages will be read on mobile devices by the end of 2012, predicts email services firm Return Path. In a...

Yesterday The Verge published internal Google data about Android and mobile ad revenues. They offer a fascinating window into Google’s...

Google announced earlier that it is now selling the Samsung-made Galaxy Nexus in the Google Play market. Google’s original attempts to...

S-1 filing to include a range of new facts and data. Below are some of the more interesting details that I was able to find on my first...

an Ad Age article citing “a person familiar with the matter.” According to the report, the new functionality will be a part of the...

According to 2011 survey data from JiWire, 63% of survey respondents said they were “more likely” to engage with ads relevant to their...

The question is how long will it take for mobile payments to take hold? Google Wallet, for example, is moving at a glacial pace in terms...

announced another incremental step in the development of its ad products: Promoted Tweets can now be targeted to users of specific mobile...

According to a new report from marketing agency Knotice, more than 27 percent of emails were opened on a mobile device during the second...

That number has been steadily rising since December 2009, as you can see on this chart from Eric S. Raymond based on data from ComScore....

Word-of-mouth recommendations and reviews, either from someone they know or a stranger’s opinions online, are the most trusted sources of...