Kindle Ads: The Amazon Bait & Switch
Purchasers of those devices were given the opportunity to buy out of the ads by paying the difference in price between the ad-supported...
Purchasers of those devices were given the opportunity to buy out of the ads by paying the difference in price between the ad-supported...
In a previous column, we covered the ways in which you can get your native mobile apps discovered using Paid, Earned, and Owned media....
released a US mobile advertising projection that shows Twitter making more mobile ad revenue than mobile ad network Millennial Media, as...
Mobile advertising may still be in its infancy, but if a new study by Trademob is correct, click fraud on mobile ads is already quite...
launching its first Android apps. Quora says its Android apps have all of the site’s core features, and also take advantage of some of...
They start on smartphones, advance to the PC and perhaps finish tasks on tablets. They watch TV and search on what they’re seeing. They...
released data on mobile usage in the travel vertical in the US. Google Maps was the dominant site and mobile app according to Nielsen....
Google Maps is the top mobile travel app for perhaps obvious reasons. Not surprisingly it also tops the travel category and accounts for...
rewritten its iOS app with an eye on speed, but the real story isn’t about the app’s features — it’s about how the app was rebuilt and...
App-making is a good capacity to develop in your business, since the app market is in a big boom right now, and there are still plenty of...
Much of the focus, though, is on the consumer side. Meanwhile, over on the merchant side of things, Square changed the game today with...
MoFuse released its inaugural “State of the Mobile Web” report this morning. The data are drawn its broad network of more than 22,000...
New York Times. Google will also close roughly 30 offices or “facilities” around the world. Most of the employee cuts will come from...
In my last column, we discussed the conundrum of achieving–and maintaining–optimal visibility in mobile app stores. It’s a delicate...
A new Facebook ad type has been created specifically for those developers who are looking to promote their apps. The new mobile targeting...
Smartphones and tablets have both opened up new opportunities and made the world more complicated for marketers. Over the past two years,...
released some initial data, “based on a 3-month rolling sample of 6,000 US tablet owners.” Treating Kindle Fire as a distinct category,...
survey of just under 2,000 US adults the Pew Internet & American Life Project asked about problems and frustrations with mobile phone...
Alex Kozloff, Senior Mobile Manager of IAB UK Consumers respond better to tablet ads that are interactive, but, so far, marketers are...
Pinwheel, which is still in private beta, is probably going to be forced to change its name. TechCrunch reported yesterday that a court...