
How To Get Your Mobile Site Found
In a previous column, we covered the ways in which you can get your native mobile apps discovered using Paid, Earned, and Owned media....

Twitter Makes More Mobile Ad Revenue Than Apple, Facebook — eMarketer
released a US mobile advertising projection that shows Twitter making more mobile ad revenue than mobile ad network Millennial Media, as...

Report: 40% Of Clicks On Mobile Ads Are Fraudulent Or Accidental
Mobile advertising may still be in its infancy, but if a new study by Trademob is correct, click fraud on mobile ads is already quite...

With Mobile Traffic Above 25 Percent, Quora Launches It First Android Apps
launching its first Android apps. Quora says its Android apps have all of the site’s core features, and also take advantage of some of...

Study: 90 Percent Use Multiple Screens During The Same Day
They start on smartphones, advance to the PC and perhaps finish tasks on tablets. They watch TV and search on what they’re seeing. They...

TripAdvisor Top Mobile Travel Destination — comScore
released data on mobile usage in the travel vertical in the US. Google Maps was the dominant site and mobile app according to Nielsen....

Nielsen: 78 Percent Of Mobile Travel Usage Is Google Maps
Google Maps is the top mobile travel app for perhaps obvious reasons. Not surprisingly it also tops the travel category and accounts for...

Facebook’s New iOS App Represents Company’s New ‘Mobile-First’ Focus
rewritten its iOS app with an eye on speed, but the real story isn’t about the app’s features — it’s about how the app was rebuilt and...

Making An App: Go Lean And Mean
App-making is a good capacity to develop in your business, since the app market is in a big boom right now, and there are still plenty of...

Square’s Game-Changer: Mobile Credit Card Processing With One Monthly Fee
Much of the focus, though, is on the consumer side. Meanwhile, over on the merchant side of things, Square changed the game today with...

Report: 80 Percent Of SMB Mobile Sites Offer Click-To-Call
MoFuse released its inaugural “State of the Mobile Web” report this morning. The data are drawn its broad network of more than 22,000...

To Bolster Motorola Mobility Google Will Cut Heads And Devices
New York Times. Google will also close roughly 30 offices or “facilities” around the world. Most of the employee cuts will come from...

The Missing Mobile Metric
In my last column, we discussed the conundrum of achieving–and maintaining–optimal visibility in mobile app stores. It’s a delicate...

New Facebook Mobile Ads Help Developers Promote App Installs
A new Facebook ad type has been created specifically for those developers who are looking to promote their apps. The new mobile targeting...

Study: 50 Percent Of Mobile Queries In Travel, Restaurants, Autos Result In A Purchase
Smartphones and tablets have both opened up new opportunities and made the world more complicated for marketers. Over the past two years,...

Study Shows Price The Top Consideration For Kindle Fire, Android Tablet Owners
released some initial data, “based on a 3-month rolling sample of 6,000 US tablet owners.” Treating Kindle Fire as a distinct category,...

Pew Catalogs Mobile Phone Frustrations: Spam, Telemarketing, Slow Download Speeds
survey of just under 2,000 US adults the Pew Internet & American Life Project asked about problems and frustrations with mobile phone...

IAB UK Study: Interactivity Key With Tablet Ads
Alex Kozloff, Senior Mobile Manager of IAB UK Consumers respond better to tablet ads that are interactive, but, so far, marketers are...

Caterina Fake Startup Pinwheel Forced To Change Name After Lawsuit
Pinwheel, which is still in private beta, is probably going to be forced to change its name. TechCrunch reported yesterday that a court...
























