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Kindle Ads: The Amazon Bait & Switch

Purchasers of those devices were given the opportunity to buy out of the ads by paying the difference in price between the ad-supported...

How To Get Your Mobile Site Found

In a previous column, we covered the ways in which you can get your native mobile apps discovered using Paid, Earned, and Owned media....

Making An App: Go Lean And Mean

App-making is a good capacity to develop in your business, since the app market is in a big boom right now, and there are still plenty of...

The Missing Mobile Metric

In my last column, we discussed the conundrum of achieving–and maintaining–optimal visibility in mobile app stores. It’s a delicate...

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