How Marketers Can Take Advantage Of Apple’s iOS 6
Recently, most users of iPhones, iPads and iPods went on a downloading rampage — frantically upgrading to the then-just-released iOS...
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Opera: iOS Devices Drive Higher CPMs, More Revenue Than Android
There are almost 2X more Android handsets in the market than the iPhone. However the iPhone (and iOS devices) generate higher eCPMs and...
Mayer’s First Yahoo Acquisition: Stamped, Built By Former Googlers
Marissa Mayer has made her first buy as Yahoo’s CEO, and it’s a company with strong Google connections. Yahoo announced its acquisition...
Survey: Mobile Will Loom Large In Holiday Shopping
survey from online shopping portal PriceGrabber argues that mobile devices will play a major role in holiday shopping this year. So for...
5 Reasons Why National Brands Should Be Using Local Targeting In Mobile
Finally, the promise of location targeting is a reality…. so why aren’t more national brands using it? Here are five reasons why local...
Marketers Promoting iOS Apps Get Download Tracking From Google AdWords (But Only On Ads Served In Mo
Back in April, Google released new AdWords features aimed at marketers of apps, including the ability to track conversions in the Google...
iPad Mini A Great 7-Inch Tablet, But Price A Success Barrier
launch event I had a chance to play with the smaller Apple tablet for about 10 minutes. It initially did look and feel to me, contrary to...
What To Make Of Google’s $8 Billion “Mobile Run Rate” Figure
earnings call CEO Larry Page announced a much larger number — $8 billion: This time last year, I announced that our run-rate for mobile...
The Future Of Location-Based Marketing Isn’t Foursquare
Over the last three years, check-in and local search start-up Foursquare has become the face of location-based services. And while the...
Taking Your Business Mobile: Mobile Website Or App?
Whether we like it or not, the mobile world is growing rapidly around us. There are over a million apps on the market and businesses...
The “Phablets” Are Coming — Please Make It Stop
Online market research provider uSamp recently conducted an online survey (n=400 US adults) about “phablet” awareness. Not surprisingly...
Mobile Browser Speed Battle: iOS Devices Faster On 3G, Android Faster On LTE
Strangeloop Networks has just published its 2012 State of Mobile Ecommerce Performance report, which looks at how fast the top 200...
Urban Airship Brings New Geo-Precision To Targeting In-App Notifications
launched a new location messaging product. It enables publishers and developers to deliver locally relevant messages from within their...
Chart: Instagram’s Dramatic, 6-Month Rise To Having More Daily Mobile Traffic Than Twitter
Instagram surpassed Twitter in average daily mobile visitors last month. It’s an important milestone in Instagram’s growth, but the...
Google Introduces “Local Discovery” App: Field Trip
Niantic Labs project, headed by former Google Local/Maps chieftain John Hanke, has just released its first mobile app: Field Trip....
Alibaba To Spin Out Controversial Aliyun Mobile OS
controversy last week as hardware maker Acer abruptly cancelled a press event designed to announce the launch of a new Aliyun-powered...
Amazon The King Of Mobile Retail — comScore
comScore shows that in the US “4 out of 5” smartphone owners are visiting retail sites on their mobile devices. The total number of...
New Mobile Pages Substantiate That Instagram Isn’t Just An App
When Istagram launched, users had to be iPhone toting users who downloaded the app. Since then, an Android app has launched, and a web...
AdWords Adds CPA Bidding, New Mobile Ad Format, For App Advertisers
Google has released several new AdWords features designed to help application developers promote downloads from Google Play or the iTunes...
Zuckerberg: Facebook Mobile Ads To Be More Integrated Into Feed Than On Desktop
Sure, Facebook has been experimenting with integrating its ads more into people’s news feeds. But for the most part, they remain tucked...
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