Fahad HJun 12, 20183 min readSnapchat brings AR Lenses to its self-serve ad tool, launches Sponsored Snappables & builds on During its earnings call for the first quarter of this year, Snapchat said one of its key priorities was to grow its online sales...
Fahad HJun 12, 20182 min readEricsson ad division says carrier location data provides it with competitive advantageLocation data is an effective targeting, analytics and audience discovery tool. However, the quality of underlying location data is...
Fahad HJun 11, 20181 min readSurvey: 87% of mobile marketers see success with location targetingA new survey of 700 in-house and agency marketers using mobile marketing finds that 87 percent are using location targeting. A large...
Fahad HJun 4, 20183 min readApple’s WWDC 2018 keynote: An overview of the announcementsEarlier today, Apple wrapped its WWDC 2018 developer keynote, with a long list of announcements. Apple has four platforms: iOS, MacOS,...
Fahad HMay 30, 20181 min readCalifornia ballot measure could become ‘America’s GDPR’Call it privacy’s revenge. The California Consumer Privacy Act now appears likely to qualify for the ballot, with more than enough...
Fahad HMay 25, 20181 min readSamsung stung by $539 million jury verdict in Apple patent defeatIn the endless patent war between Apple and Samsung, Apple has again been awarded a massive jury verdict against the South Korean...
Fahad HMay 25, 20183 min readUnauthorized Alexa conversation recording unnerved owner, called a mistake by AmazonAmazon Echo, housing the Alexa intelligent agent When it comes to next-generation technologies, like AI, the discussion is binary. The...
Fahad HMay 23, 20181 min readReport: Google Home beats Amazon Alexa in Q1 global device shipmentsAccording to a new quarterly tracking estimate from Canalys, Google shipped more smart speakers in Q1 2018 than Amazon. Globally, the...
Fahad HMay 18, 20182 min readReport: Cost to drive store visits varies widely by category, mobile most efficient channelLocation intelligence provider Cuebiq has released its latest Footfall Attribution Benchmarks report. The report asserts that it costs...
Fahad HMay 17, 20181 min readWhy your media decisions matter for campaign location attributionMarketers using location data to gauge the effectiveness of their campaigns need to be able to trust their location attribution...
Fahad HMay 15, 20182 min readAustralian privacy regulators examining Google’s Android location-data collectionEuropean privacy moves are having a ripple effect around the globe. Reuters reported earlier today that Google now faces an investigation...
Fahad HMay 11, 20181 min readUrban Airship adds first marketing platform support for the new Android Pay tickets and passesiPhone users have been having all the fun with digital wallet-based tickets and airplane boarding passes — until Tuesday of this week....
Fahad HMay 9, 20182 min readAndroid P: AI inside and simplification outsideYesterday at Google I/O, the company previewed its next Android operating system: Android P. I haven’t downloaded and used it, but the...
Fahad HMay 8, 20182 min readGoogle announces ads updates for app developers at Google I/OGoogle added that Android users downloaded 94 billion apps from Google Play last year. That’s up from 82 billion apps downloaded in 2016....
Fahad HMay 4, 20181 min readGoogle betting its Assistant can close the wearables gap with AppleRight now, Apple is winning the battle of the smartwatch vs. Google. Google is betting that the Assistant can close the gap....
Fahad HApr 26, 20181 min readFacebook impervious to scandal as Q1 results of $12 billion easily beat expectationsFacebook announced first quarter revenues of $11.97 billion, which easily beat Wall Street consensus estimates. The company managed to...
Fahad HApr 26, 20182 min readReport: Millennials least influenced by retail advertising, most active tech adoptersIt may be that different generations have always shopped differently. However, new research from Euclid shows that millennials stand...
Fahad HApr 23, 20181 min readWaze and Carto team up for location-based urban intelligenceA ton of location data is being created by the movements of smartphone owners. Much of the attention is on marketing use cases: audience...
Fahad HApr 12, 20182 min readReport: Sales of Apple smart speaker stallSales of Apple’s HomePod smart speaker have stalled, according to new data from Slice Intelligence. Since its launch in January, HomePod...
Fahad HApr 11, 20183 min readClosing the deal with in-store customersAwareness advertising — whether delivered through TV spots, print pieces, online banners, social posts or mobile ads — is a key component...
