Snapchat brings AR Lenses to its self-serve ad tool, launches Sponsored Snappables & builds on
During its earnings call for the first quarter of this year, Snapchat said one of its key priorities was to grow its online sales...
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Ericsson ad division says carrier location data provides it with competitive advantage
Location data is an effective targeting, analytics and audience discovery tool. However, the quality of underlying location data is...
Survey: 87% of mobile marketers see success with location targeting
A new survey of 700 in-house and agency marketers using mobile marketing finds that 87 percent are using location targeting. A large...
Apple’s WWDC 2018 keynote: An overview of the announcements
Earlier today, Apple wrapped its WWDC 2018 developer keynote, with a long list of announcements. Apple has four platforms: iOS, MacOS,...
California ballot measure could become ‘America’s GDPR’
Call it privacy’s revenge. The California Consumer Privacy Act now appears likely to qualify for the ballot, with more than enough...
Samsung stung by $539 million jury verdict in Apple patent defeat
In the endless patent war between Apple and Samsung, Apple has again been awarded a massive jury verdict against the South Korean...
Unauthorized Alexa conversation recording unnerved owner, called a mistake by Amazon
Amazon Echo, housing the Alexa intelligent agent When it comes to next-generation technologies, like AI, the discussion is binary. The...
Report: Google Home beats Amazon Alexa in Q1 global device shipments
According to a new quarterly tracking estimate from Canalys, Google shipped more smart speakers in Q1 2018 than Amazon. Globally, the...
Report: Cost to drive store visits varies widely by category, mobile most efficient channel
Location intelligence provider Cuebiq has released its latest Footfall Attribution Benchmarks report. The report asserts that it costs...
Why your media decisions matter for campaign location attribution
Marketers using location data to gauge the effectiveness of their campaigns need to be able to trust their location attribution...
Australian privacy regulators examining Google’s Android location-data collection
European privacy moves are having a ripple effect around the globe. Reuters reported earlier today that Google now faces an investigation...
Urban Airship adds first marketing platform support for the new Android Pay tickets and passes
iPhone users have been having all the fun with digital wallet-based tickets and airplane boarding passes — until Tuesday of this week....
Android P: AI inside and simplification outside
Yesterday at Google I/O, the company previewed its next Android operating system: Android P. I haven’t downloaded and used it, but the...
Google announces ads updates for app developers at Google I/O
Google added that Android users downloaded 94 billion apps from Google Play last year. That’s up from 82 billion apps downloaded in 2016....
Google betting its Assistant can close the wearables gap with Apple
Right now, Apple is winning the battle of the smartwatch vs. Google. Google is betting that the Assistant can close the gap....
Facebook impervious to scandal as Q1 results of $12 billion easily beat expectations
Facebook announced first quarter revenues of $11.97 billion, which easily beat Wall Street consensus estimates. The company managed to...
Report: Millennials least influenced by retail advertising, most active tech adopters
It may be that different generations have always shopped differently. However, new research from Euclid shows that millennials stand...
Waze and Carto team up for location-based urban intelligence
A ton of location data is being created by the movements of smartphone owners. Much of the attention is on marketing use cases: audience...
Report: Sales of Apple smart speaker stall
Sales of Apple’s HomePod smart speaker have stalled, according to new data from Slice Intelligence. Since its launch in January, HomePod...
Closing the deal with in-store customers
Awareness advertising — whether delivered through TV spots, print pieces, online banners, social posts or mobile ads — is a key component...
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