Safari Still Leading With 61% Of The Mobile Browser Market
Net Applications, a site that monitors web traffic, announced today that Apple’s iOS browser Safari won 61.79 percent of all mobile...
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Building Marketing Into Your Mobile Products
Starting a new business venture can be a daunting experience, especially when introducing mobile products. You not only have to deal with...
Email Is Top Activity On Smartphones, Ahead Of Web Browsing & Facebook [Study]
That’s according to “Always Connected,” a new study from IDC that was done earlier this month and includes responses from more than 7,400...
Survey: 71% Of Hashtag Users Are Using Hashtags From Their Mobile Device
RadiumOne, 58 percent of respondents said they use hashtags on a regular basis, and 70 percent of the hashtag users are doing so from...
Study: PCs Are For Daytime While Tablets Come Alive At Night
some simply prefer smartphones across the board. Regardless, people are now using multiple devices throughout the day. Ad network Chitika...
Nudging Marketers, Google Introduces “Full Value Of Mobile” ROI Calculator
To educate and bring them along, Google has produced compelling research, launched Enhanced Campaigns, broadened conversion tracking in...
Study: Correlation Between Tweets And TV Ratings
However, a new study from SocialGuide (and Nielsen) found that Twitter activity and conversations were positively correlated with TV...
Follow The Roadmap To App Success
Dorothy isn’t the only one who had to follow the Yellow Brick road to find her way home; we all need to follow a path to find our way to...
Watch Wars: Samsung Races Apple To Develop Wearable Computer
The Pebble Consumers have only recently gotten used to smartphones and barely integrated tablets into their routines. Soon they’ll be...
State Of The News Media: Everything In Decline But Digital
The Pew Research Center’s Project for Excellence in Journalism’s has served up its annual and comprehensive “State of the News Media”...
Microsoft Study: Multi-Screen Behavior And What It Means For Marketers
We all know the day of multi-device and cross-screen usage is here. The challenge for marketers is to understand how to...
FTC Updates “.Com Disclosure” Online Ad Guidelines
updated its online advertising disclosure guidelines and requirements. A previous version of these guidelines was issued in 2000. The...
Apple Devices Dominate In-Flight, Tablet Traffic
Gogo, 35 percent of in-flight Internet usage happens on tablets, 32 percent on smartphones. The remaining 33 percent is on laptops. It’s...
Report: Local-Mobile Ad Targeting Offers Big Performance Lift
Mobile ad network xAd joined the “year in review” club, releasing a report showcasing a year’s worth of data from ad campaigns on its...
The January Smartphone Story: Android Slips, Apple Gains, Feature Phones Fade
The US smartphone story has been pretty consistent for well over a year: Android is now on more than 50 percent of US smartphones,...
China Sounds Alarm About Android Market Dominance
search market share may be hovering below 5 percent, Android is the overwhelmingly dominant smartphone operating system in the world’s...
Yelp Starts Selling Display Ads In Its Mobile App
According to Ad Age, those two companies will have exclusivity for the month of March in their respective categories — Taco Bell for...
Book Review: “Content Strategy For Mobile” by Karen McGrane
Content Strategy for Mobile, had not yet been released, so I relied on other resources when putting together material for the class....
Despite Mobile Email’s Growth, 58% Of Email Marketers Not Designing For It
On one hand, there’s the report earlier this week that says 41 percent of all commercial email is opened on mobile devices — a number...
Mobile Email Opens Now 41% & On Pace To Surpass PC By End Of 2013
That’s according to the latest bi-annual report from the digital marketing agency Knotice, which is based on a sampling of 500 million...
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