Yandex announced today a new mobile app analytics tool, Yandex Metrica for Apps. According to the announcement, the analytics solution is...

Since I wrote the first article in this two-part series, a lot has come to light regarding the use of mobile user IDs — especially...

According to recent research conducted by Babycenter.com (and digested via eMarketer), smartphones have become the “go everywhere, do...

mobile video engagement report from video technology company Unruly discovered the average CTR of mobile video campaigns has more than...

“As the mobile advertising industry is moving through the trough of disillusionment, more and more mobile advertising companies are...

A recent study published by Chitika Insights found that nearly 32% of North American iOS-based Web Traffic was generated by iOS 7 users...

Artem Russakovskii of Android Police dug in to version 4.6 of the Android Gmail app and found evidence that, while likely not live yet,...

Twitter and the NFL have announced a new ad partnership, allowing the social media company to share instant-replay footage from the...

Welcome back to Marketing Land’s coverage of Advertising Week 2013! The afternoon of Day 2 assembled an esteemed panel of pioneers in the...

possible uses; but, one company believes the controversial technology can be a consumer’s best friend, and has an app to prove it....

The company shared these stats and more today on Bloomberg, revealing efforts to crack the mobile nut are paying off. StumbleUpon CEO,...

While perusing the latest and greatest stats on mobile adoption rates, I ran across recent report by the  UK’s Internet Advertising...

With as many as 60 percent of all mobile local searches leading to consumer action within the day (depending on the category), mobile...

One of the advantages of writing this column at Marketing Land now is that we can focus on any aspect of mobile marketing that interests...

now available for use in mobile apps. The company previewed the new tool back at its I/O developer conference in May, and made the formal...

patent for “pay-per-gaze” advertising, sources at Google tell us that the company has no plans now or in the foreseeable future to use...

granted a patent that appears to reveal some far-reaching plans for the eye-tracking sensor that exists — but currently isn’t formally...

Shopping site TheFind is repositioning itself as a personalized, multiplatform shopping utility that does more than simply give consumers...

Every person on the planet has a mobile phone — or at least it seems that way. Therefore, it should not be a big surprise that when it...

Image via Shutterstock These days, the entry points to the Internet are becoming increasingly diverse. Once relegated to computers, the...