
Mobile Anchor Ads Now Rolling Out For Google AdSense Publishers
introducing mobile anchor ads for AdSense publishers to help monetize mobile traffic. The ads are 320×50 banners that appear at the...

Top 5 Ways To Use Reviews For Better App Store Optimization (ASO)
App store optimization (ASO) is the process of improving an app’s rank in an app store for search results related to the app. It’s the...

Calls Are A Timeless Performance Metric
Consumers’ research and purchase patterns have been changing rapidly, keeping marketers on their toes as they modify multimedia ad...

Why Matt Cutts Is Wrong About Responsive Web Design
Like most white hat SEOs in our industry, I respect and appreciate what Matt Cutts has done for SEO. So much so that, though I’ve never...

E-commerce To M-commerce: Millennials, Mobile And Holiday Shopping
Are you ready for your mobile shopper? This is the question of the year. And while businesses continue to put off their websites’ mobile...

New TCPA Guidelines: What Do They Mean For Mobile Marketing?
By now, you have likely noticed that everyone is talking (and texting) about the amendments to the Telephone Consumer Protection Act...

5 Reasons QR Codes May Not Be As Dead As We Think
It’s always difficult to admit when you are wrong about something, especially when you have spent a lot of time publicly railing against...

Fireside Musings: The Growth Of Real-Time Bidding
predicting continued growth over the next several years. Much of the growth behind RTB has been from two specific areas: mobile and...

Study: Only 8% Of Brands Believe Their Marketing Team Is Strong Across All Digital Marketing Channel
survey from Online Marketing Institute in conjunction with Kelly Staffing and ClickZ has discovered a majority of brands and enterprise...

Mobile Trends By The Numbers, Just In Time For The Holidays
Mobile is on the minds of brands and consumers everywhere. Innumerable stats point to the rise of mobile and the subsequent changes in...

Report: App Session Times Run Longer On Tablets, But App Usage Is More Frequent On Smartphones
Adobe Mobile Services for its Marketing Cloud platform, Adobe has released an app engagement report based on data from more than 600...

180 Days With Google Glass: Hits, Misses & What Marketers Need to Know
I arrived more with a sense of curiosity than enthusiasm, and had even emailed Danny Sullivan — my boss and Marketing Land’s Founding...

Abandoning Third-Party Cookies? What Gives, Google?
It’s been reported that Google is working on its own online identifier system, called AdID, which could replace the third-party cookies...

Groupon Gives Itself A Newly Designed Website & Mobile App For Its 5th Birthday
five year anniversary today with the launch of a new website and mobile app. According to the announcement, both the site and app have...

Report: Mobile Email Consumption Continues To Surge With 61% Of Brand Emails Viewed On Smartphones &
report from email marketing provider Movable Ink revealed more brand emails are opened on mobile devices versus desktops, with 61 percent...

Google Releases Nexus 5 & Android 4.4 “KitKat”
The latest Google-branded “Nexus” phone is now out, as well as the latest Android operating system. Google shared the news with no big...

What Mobile Behaviors Are Driving Broader Creative Trends?
Mobile devices have become an integral part of our lives. They’re with us as we run errands. They’re our companions and guides on our...

Responsive Email: Avoid Defections By Improving Mobile Experiences
As many articles have noted, mobile email opens are on the rise; some predict that mobile opens will surpass desktop opens by the end of...

Facebook’s First Video Ads Are Coming To Mobile
Facebook’s count, about 70 percent of us do — you’ll soon start seeing video ads in your News Feed. The company announced today that app...