Recent projections from eMarketer show that mobile ad spending will surpass desktop spending by 2017, reaching more than $35 billion...

Today, AdRoll announced a private beta launch of a new mobile retargeting offering that enables marketers to retarget users across...

The ability for mobile devices to track and report a person’s location in real time with a reliable degree of accuracy has come into its...

It’s called Yahoo Gemini and it’s available as part of Yahoo Ad Manager, the company’s existing self-service ad buying platform. Here’s...

If Santa hasn’t already gotten himself a smartphone, it’s about time he did. With US smartphone penetration now at nearly 65%, there is...

Kontagent and HasOffers say they were caught off guard by Facebook’s sudden termination of their Mobile Measurement Program partnerships...

Alex and Ani Super Bowl commercial but it was effective (see below). Now the company is in the news again with the first full retail...

We know 2013 was the year that Google finally started to improve the smartphone search experience, warning webmasters and marketers about...

Flappy Bird, the maddening free app that seemed to appeared out of nowhere two weeks ago, is a great lesson on how a simple “Share”...

About a year ago, I wrote a post featuring 30 essential business apps for the smartphone. It was a fun post to write — and, even better,...

Android is hovering at just above 50 percent penetration in the US. Apple/iOS is growing and has reached a new high of nearly 42 percent....

In an ad coup for Yahoo, its new Ad Exchange, launched at CES, will now power the new Mocean Mobile Marketplace. The nearly 5-year-old...

Before the advent of the internet, marketers relied on snail mail to reach audiences in mass quantities, not knowing for certain whether...

Based on record playoff audience numbers combined with growing social media mentions, Adobe is predicting this year’s Super Bowl to draw...

As far as classic channels go, search and display are Internet advertising legends. They arose in the proverbial stone age of digital...

According to a new study commissioned by Cars.com and conducted by location analytics provider Placed, “63% of auto shoppers researched...

US 8630897 B1 which essentially allows advertisers to show a sort-of transportation ad extension offering free or discounted travel to...

The number of marketing emails opened on mobile devices continued to climb last quarter according to email marketing provider Movable...

Every day, marketers are finding new and innovative strategies to reach their target audience and build loyal relationships. Luckily,...

From the announcement: We are running a small test to explore showing Facebook ads in third-party mobile apps. In this test, we’ll be...