
“Facebook Audience Network”: More Details Leak On Mobile Ad Network Launch
More details about Facebook’s mobile ad network, which Re/Code reported will be unveiled at the F8 developer conference next week, are...

Report: Android Beats iOS In Mobile Ad Traffic But iOS Still Leads In Mobile Ad Revenue
Opera Mediaworks released a report showing mobile ad traffic and revenue, where for the first time, Android has overcome iOS in mobile...

Google Wallet & Apple Passbook: A Brand’s Next Best Friends
Recently, the industry has seen a considerable amount of buzz surrounding mobile wallet applications such as Google Wallet and Apple’s...

Google Courts App Marketers With New AdWords Features For Search, Display, YouTube
Today, Google announced new efforts to entice app marketers in a livestream event at the AdWords Performance Forum. Google has offered...

Study: Load Times For 69% Of Responsive Design Mobile Sites Deemed “Unacceptable”
While many brands are using responsive design to create websites that deliver a consistent experience across multiple platforms and...

Health Org’s Creative Social Experiment Proves Smoking Is Ugly
Ah, Tinder. That Hot or Not-ish site on which those who care only about looks can seek intimacy with others who only care about looks....

Google Glass Turns 2: Here Are 60 Brands & Businesses Using It
Google Glass turns two years old today. It was April 4, 2012, when Google announced an idea that was actually called “Project Glass” at...

Microsoft Releases Advertising SDKs And Tools For Windows App Monetization
Though Cortana is has generated the biggest headlines from Microsoft’s annual Build Conference, the company dangled a few new carrots to...

As Mobile Revolutionizes Commerce, How Marketers Are Taking Advantage
How many of your daily tasks would be nearly impossible (or at least more difficult) without mobile devices, e-mail and the internet?...

How Users Of Various OSes Differ In Their Online Behavior Over Time
For marketers, timing is often as important as creative, the most obvious example being campaigns tied to particular holidays. These...

Count Incoming Calls Right To Maximize Cross-Platform Marketing Returns
Calls are in — in a big way. The adoption of mobile and ease of satisfying a near-immediate search need with a quick phone call have...

Mobile Will Be Primary Channel For Paid Search By End Of 2015 [Study]
Looking at current trends, Marin Software predicts more paid search clicks will come from mobile devices than desktops by the end of next...

Google Releases New Tools For AdMob Including Full Google Analytics Integration
Today, Google will announce new features for its mobile ad platform AdMob at the Game Developers Conference in San Francisco. The new...

Micro Content, Maxi Effect — How Shifts Toward Visual Content Will Impact Marketers
The written word seems to be on the decline, at least in the online space. Articles and white papers have morphed into blog posts and...

Survey: Consumers Ready For Indoor Location, Marketing
Swirl, which works with specialty retailers such as Alexi and Ani and Timberland, shows that consumers are ready for indoor location and...

Omni-Channel & Mobile-Focused Marketing Aren’t Mutually Exclusive, Stupid
Okay, so the title’s not as catchy as James Carville’s famous rallying cry or even Aaron Strout’s recent usage of it on Marketing Land...

What Does The WhatsApp Deal Mean For Brands?
Unless you’ve been hiding under the digital equivalent of a rock, or perhaps living in China, it’s almost certain that you’ve heard by...

OpenX Pushes Programmatic Into Mobile Native Inventory With New Ad Exchange
launched a private real-time bidding exchange that caters specifically to native ad inventory on mobile devices. The exchange, called...

Five Must-Have Mobile Elements To Incorporate Into Your Marketing
Take a look around any party, office or public event and you’ll see someone texting on their smartphone or checking Facebook on their...