Facebook launches playable ads, tests retention optimization for app advertising
Facebook playable ads are among the new advertising features for gaming advertisers. Facebook announced new advertising offerings for app...
Facebook playable ads are among the new advertising features for gaming advertisers. Facebook announced new advertising offerings for app...
International Data Corporation (IDC) reported that Q2 smartphone shipments were down just under 2 percent annually. According to the...
Last week, Google received the largest antitrust fine ever imposed by the European Commission (EC). At the highest level, that fine is...
Examples of Google AMP Story ads. Following on the introduction of AMP Stories for publishers in February, the AMP team has announced...
NPR and Edison Research have released a new “smart audio” report. It’s the third installment of research that began in 2017, intended to...
complicated the path further as consumers spread their time and attention over a growing variety of devices and content. Yet there are...
It’s the largest antitrust fine ever imposed by the European Commission (EC) and nearly double the last antitrust fine Google received...
Rokas Tenys / Shutterstock.com Facebook just gave advertisers more creative tools for building ads right from their phones via the Ads...
As the European Commission (EC) reportedly prepares to slap Google with another multibillion-dollar antitrust fine over its requirements...
Local programmatic platform Simpli.fi has introduced what it’s calling “addressable geo-fencing.” Geofencing based on IP address or...
Reports out today from the The Washington Post and Reuters say that the European Commission (EC) is readying a second multibillion-euro...
Analyst firm Canalys is projecting that the global smart speaker market will reach 100 million units by the end of 2018. It further...
A new survey of 2,000 US consumers from location intelligence provider Blis argues that, contrary to marketers’ perceptions, the dominant...
With over 40 percent of online transactions and growing, mobile is eating the world day by day. When a customer sets out to learn and...
It’s an idea that has been around for years: Consumers should control and explicitly sell their data for compensation. It’s implied in...
If mobile phone owners were told that their wireless carriers were selling data about their real-time movements most people would be...
Figuring out how your company will grow is one of the biggest challenges facing marketers. The playbook is clear: Choose a high-value...
And more importantly, how can we make it stop? Let’s face it, not every app can be Snapchat or Instagram, and even the largest iPhone or...
Amazon’s Go checkout-free grocery concept store proved immediately popular, with the retailer saying it would open more stores in the US....
Location analytics platform Placed (owned by Snap) is introducing TV-to-offline store measurement as part of its broader “Placed...