
How To Do Location-Based Push Marketing Without Going Too Far
This evolving new capability centers around the idea of understanding your customers’ context — such as their current location, their...

Study: Mobile E-Commerce Sales Projected To Reach $50B By End Of 2014
Analyzing e-commerce data from more than 100 retailers, 70 million consumers and $10 billion in transactions, Custora found mobile...

Goodbye Email, Hello Rich Media Messaging
“Give us your email address and we’ll give you great deals.” These seductive words charm millions of customers every day eager to get a...

50+ Essential Mobile SEO Resources
It occurred to me as I was making my personal site responsive and adding recommended resources that I’ve been doing this column for over...

4 Data-Driven Tips For A Successful Mobile Marketing Plan
With the 2013 mobile e-commerce market valued at $43 billion and mobile traffic making up nearly 50% of site visits in the first quarter...

Appsee Offers Heatmaps, Other Unique In-App Analytics
data showing that time spent with mobile apps now (amazingly) represents 51 percent of all digital media time. Brands, retailers and...

Going All Responsive Is Not Always “One Size Fits All” With Mobile
What if I told you that you could recover upwards of 200 percent in lost smartphone traffic by ensuring your site’s mobile experience was...

Pandora: More Than Half Our Revs Will Be Local In A Few Years
The company’s focus is on national and regional businesses with multiple stores or locations (e.g., HomeDepot) but extends to individual...

5 Key Trends To Watch (And Use) In Mobile/Location-Based Marketing
As more and more users do more and more on their smart phones and tablets, understanding the needs and wants of prospects and customers...

Tablets Vs. Smartphones: Online Engagement Patterns Present Opportunities
Two of the overarching goals for online marketers are maximizing the reach of their campaigns and increasing engagement levels. While...

One Of 2014’s Hottest Mobile Retail Opportunities: User Reviews
Each year, the retail shopping season seems to catch us off guard, beginning sooner than we expect. Retailers begin to see a lift in...

The Flight Path: The New Cross-Device Customer Purchase Journey
While many may have begun their path to purchase on a desktop during work, others may have started on a mobile device during their...

Hellmann’s #ReciTweet Campaign Offers Recipes To Fix “What’s In The Fridge”
We’ve all been there. Standing in front of our refrigerator, staring inside hoping something delicious will magically manifest itself....

Digital Is Digital Wherever It Appears: The Road To Total Convergence
Believe it or not, there are many people who don’t consume digital advertising in silos. Over the past year or so, digital marketers have...

5 Ways To Improve Mobile UX That Will Result In Higher Conversions
Depending on whose statistics you read, mobile device usage has increased anywhere from 125 percent to 3000 percent in the past several...

The Rich Media Messaging/Sweepstakes Combo Wins For Brands And Participants
Margarine, potatoes, artificial intelligence, Femat’s Last Theorem, steam tractors, canned goods. The common link? Sweepstakes. Dating...

Android Google Now Updates To Include Public Transportation Alert & Upcoming “Nearby̶
While the public transportation alarm appears to be live, AndroidPolice.com’s report claims the Nearby feature is still in development,...

McDonald’s GOL! App Turns Its Fries Into An Augmented Reality World Cup Game
The FIFA World Cup kicks off in Brazil next week, but McDonald’s has given soccer fans around the world a way to get in on the action...

3 Ways To Use Keyword Planner To Improve Your Mobile Search Visibility
Last month, we discussed what we can learn about mobile searchers from Google’s redesigned keyword planner, including that mobile...