Taco Bell’s unusual move to go “dark” on its various social media accounts yesterday in order to push people to its new mobile app for...

Bloomua / Shutterstock.com During this week’s Code/Mobile Conference in Half Moon Bay, California, YouTube CEO Susan Wojcicki confirmed...

Apple’s iAd Producer Apple announced on Tuesday that its mobile in-app ad platform, iAd, is now available in 70 more countries. The big...

The Digital Advertising Alliance (DAA), a consortium of online advertising trade groups, commissioned Zogby Analytics to survey mobile...

added the ability to target users that have made an in-app purchase. In-app display ads powered by Google’s mobile ad network, AdMob, can...

If you’ve been keeping your eyes open, the shift to a mobile-first world should come as no surprise. Even beyond the data itself, all you...

Opera Mediaworks released its 2014 State of Mobile Advertising report today. The report encompasses 90 percent of the top Ad Age global...

What is common to McDonald’s, Whole Foods, Nike, Starwood, Groupon, and Uber? Answer: They are all launch partners of Apple Pay, Apple’s...

From a presentation to developers at WWDC14 by Paresh Rajwat and Ravi Chittari Though they haven’t been shouting it from the rooftops,...

And while smartphones and tablets have been around for several years now, we are starting to reach a tipping point on many fronts where...

We’ve had the ability to speak a search query to smartphones for some time now, but there hasn’t been a lot of data on what types of...

https://www.flickr.com/photos/blakespot/6860486028 As we approach the holiday season, you’ll be hearing plenty about the impact of mobile...

In 1990, Tim Berners-Lee developed a way to connect text documents stored on different computers together via hyperlinks. That project...

It’s a common refrain that consumers are moving faster and changing habits more quickly than marketers can keep pace with. We’ve seen it...

As mentioned in my previous column, digital interactions will influence 50% of in-store sales by the end of 2014 — up from 36% in...

With consumers constantly switching between desktop and laptop computers, tablets, mobile phones, wearable devices, and connected TVs,...

Twitter announced today that it has updated its MoPub native app advertising platform to give developers more control over where and how...

Last week the subscription-only The Information wrote about Apple’s new “location warnings” and its potential impact on developers. This...

Earlier this year, the agency locked thousands of red Nescafé mugs to bridges, benches and fences in and around two major Croatian...

InMobi, which describes itself as “the world’s largest independent mobile advertising platform,” is betting that its new advertising...