A CMO once asked me: “Why does effective Internet marketing always take longer and cost more than I expect? And why am I always...

It seems like we’ve been hearing that “this is the year of mobile” since the late 1990s. And yet, every year, it never seems like mobile...

There are multiple ad unit types that are more effective than standard mobile banners. However the latter still comprises an amazing 97...

Widely-cited National Retail Foundation data suggested that Black Friday 2014 wasn’t nearly as successful from a sales perspective as...

Google’s newly responsive Lightbox ads units that the company introduced back in September as part of a larger mobile display ad push,...

If only all forms of cancer were this easy to detect. UK non-profit Childhood Eye Cancer Trust (CHECT) has launched a print campaign (I...

Like Facebook, Twitter, and eventually Google before it, Yahoo has launched app install ads throughout its network. Placed through Yahoo...

2014 has been a big year for mobile payments. With the introduction of Apple Pay, mobile payments are becoming increasingly popular and...

eMarketer. The scales will continue to tip quickly in mobile’s favor in the coming years, with 76.7 percent of US search spend going to...

Now, in holiday forecasts and surveys galore, mobile devices are projected to account for 53% of online shopping (IBM’s Quarterly Retail...

When AppLoving predicted that 30 percent of Cyber Monday transactions would come from mobile devices there was considerable skepticism on...

Widespread buying incentives on older iPhone and iPad models from big box retailers this weekend seem to have driven a lot of sales....

If you’re one of the last-remaining mobile skeptics you will probably be converted by the torrent of data coming off Cyber-Weekend....

The U.S. Department of Transportation estimates that the Thanksgiving holiday will see long-distance travel increase by 54% and another...

Last week’s news that Apple was opening up its mobile ad network, iAd, to programmatic buying through partnerships with leading ad tech...

Three recent reports show that larger-screen smartphones (so-called “phablets”) are starting to have a significant impact on the market....

Two beacon-related surveys show that awareness of beacons and interaction with beacon-triggered content in stores is growing. One survey...

Apple announced Friday that it has partnered with several ad tech companies to bring programmatic buying to iAd, it’s mobile ad network....

What I haven’t seen much of, however, is integrating proximity marketing with the mobile Web. Why not use location data to send targeted...

We have entered the era of “location analytics,” the ability to use mobile devices to measure the impact of digital marketing on store...