Hmm… While I’m not entirely sure turning real-life disease outbreaks like Ebola into a “fun, interactive app” by trying your hand at...

Almost 90 percent of mobile internet time is spent in apps. This finding has been independently published by comScore, Nielsen and other...

Social and mobile marketing are seeing significant momentum and uptake by marketers according to the Salesforce Marketing Cloud 2015...

Both Amazon and Target released holiday shopping related statistics this week. Most striking was Target’s statement that a majority of...

If nothing else holiday 2014 drove home the importance of mobile as a shopping tool. Mobile traffic numbers and even mobile e-commerce...

As we kick off another new year, it’s helpful for marketers to look backward and forward as they set their blueprint for the next twelve...

Mobile engagement is the fastest moving target marketers have ever faced. Its pace of adoption is growing exponentially faster than any...

About a month after rolling out a set of vertical apps under the MSN banner, Microsoft is rolling out in-app advertising. The apps, which...

It’s no secret Yahoo has been setting its sites on mobile. The company, under Marissa Mayer’s leadership, has been taking steps to build...

Read any marketing predictions for 2015 lately? They’re everywhere. (Heck, I’ve even written my own.) But while every predictions article...

Google still holds the lion’s share of mobile ad dollars, but that grip has been slipping. Google is set to lose 13 percent of its mobile...

For marketers and agencies alike, 2014 was considered the year of mobile. There were countless articles, predictions and reports this...

While “omni-channel” has been a buzzword for the past few years, it’s fairly acknowledged in the retail and marketing worlds that very...

From Taco Bell CMO Chris Brandt who forecasts mobile’s ever expanding role in the consumer experience, to Salesforce Marketing Insight VP...

Recently on Twitter, long-time SEO Joe Rega said something a lot of us have been thinking for a while. I'm just gonna throw it out there;...

It’s been a big holiday season so far for online shoppers, with over 20% growth in sales this year vs. the holidays in 2013 according to...

Today, native in-stream advertising platform, Sharethrough, launched support for dynamic native advertising cards across mobile...

Mobile advertising platform, InMobi, launched the ability to target mobile app audiences through programmatic direct buys in a...

In a survey by Marin Software, just a third of the more than 300 digital marketers polled in the U.S. and UK said they make creating...

Beacons are probably the first meaningful wave of “internet of things” technology. Most of the discussion to date has surrounded their...