
Gap Launches #SpringIsWeird ‘Micro-Series’ On Instagram
To introduce its new Spring fashions, clothing retailer GAP has launched a “micro-series” developed specifically for Instagram, which...

Download Analysis Shows Super Bowl Ads “Worked” For Game Developers
Following the Super Bowl there were a number of “was it worth it?” analyses that came out. They all used different metrics, such as...

Ray-Ban #Reflections App Takes Selfies To New Heights
The Selfie. Need I say more? No, but brands are all over the trend including Ray-Ban, which is out with a new iPhone app called...

The State Of iPhone In 2015: The Stats Marketers Need To Know
A year’s time seems much longer in the mobile space. It’s tough to believe that one year ago Samsung’s Galaxy S5 was still months away...

AT&T Launches First-Ever Influencer-Driven Scripted Series On Snapchat
With the debut of its Discover news feature, mobile social platform Snapchat is becoming home to original, scripted content such...

Here’s What Innovative Brands Did On Snapchat For The Super Bowl
It has been a busy month for Snapchat. It announced the launch of its premium content channel Discover, released its first web series on...

Report: Mobile Ad Revenues Don’t Line Up With Traffic Volumes
The state of mobile advertising is one of contrasts and imbalances according to Opera Mediaworks’ end of year report. It presents data...

How Marketers Can Turn Super Bowl Mania Into Sales With Retargeting
Just because your company isn’t among the handful of brands forking over the big bucks for the chance to capture millions of eyeballs...

Facebook Launches Opt-In Local Place Tips
Foursquare Tips meet Facebook Place Tips. Today Facebook introduced Place Tips, which offer a range of content, information and...

How Marketers Can Keep Pace As Mobile Rises And Matures
2014 was by far one of the most successful years in e-commerce sales and one of the first times we saw mobile contribute a significant...

Majority Of Emails Opened On Apple Devices, Android Users Pay More Attention
According to the latest US Consumer Device Preference Report from MovableInk, mobile email opens surged to an all-time high in Q4. The...

Ad Tech Firm, Turn, Found Harnessing Verizon’s Supercookie To Track Users
The fear that our cell phones can be used to continuously follow us for persistent, permanent ad targeting purposes is proving to be a...

Get In The Game: How Digital Is Creating New Opportunities For Super Bowl Advertisers
The Super Bowl is one of the largest televised events of the year, making it a quintessential vehicle for advertisers. Last year’s Super...

Four Of The Top Six Social Networks Are Actually Chat Apps
Social media networks are still growing rapidly worldwide, but much of that growth is being fueled by messaging apps instead of the usual...

Boost Ad Performance With Click-To-Call In 2015
The phone call is experiencing a renaissance. Once the golden child of desired advertising outcomes for direct response marketers, calls...

Google Wireless: Company To Offer Mobile Service Using Sprint, T-Mo Networks
According to a report in The Information, Google is about to become a wireless carrier. The company will become a mobile virtual network...

Rumor: Google To Buy Softcard, Indirectly Responsible For Failure Of Google Wallet 1.0
According to a story in TechCrunch today, Google is thinking about buying Softcard (formerly ISIS, compelled to rebrand for obvious...

Does The Successful N1 Tablet Pave The Way For New Nokia Android Smartphones?
Nokia’s new Android-based N1 tablet has seen immediate success in China. Two batches of the Lollipop-running iPad-mini clone sold out...

Yahoo Promotes Flurry Exec To Lead Advertising Product Teams
CEO Marissa Mayer discussing mobile at Yahoo’s NewFront The impact of Yahoo’s acquisition of mobile ad network and analytics firm,...
























