Online Retailers Saw Huge Drop-Off During Super Bowl, But Pre-Game Was Strong
If you want to get a sense of the Super Bowl’s grip on America, the graphs below from Criteo highlight how game day affects the consumer...
If you want to get a sense of the Super Bowl’s grip on America, the graphs below from Criteo highlight how game day affects the consumer...
To introduce its new Spring fashions, clothing retailer GAP has launched a “micro-series” developed specifically for Instagram, which...
Following the Super Bowl there were a number of “was it worth it?” analyses that came out. They all used different metrics, such as...
The Selfie. Need I say more? No, but brands are all over the trend including Ray-Ban, which is out with a new iPhone app called...
A year’s time seems much longer in the mobile space. It’s tough to believe that one year ago Samsung’s Galaxy S5 was still months away...
With the debut of its Discover news feature, mobile social platform Snapchat is becoming home to original, scripted content such...
It has been a busy month for Snapchat. It announced the launch of its premium content channel Discover, released its first web series on...
The state of mobile advertising is one of contrasts and imbalances according to Opera Mediaworks’ end of year report. It presents data...
Just because your company isn’t among the handful of brands forking over the big bucks for the chance to capture millions of eyeballs...
Foursquare Tips meet Facebook Place Tips. Today Facebook introduced Place Tips, which offer a range of content, information and...
2014 was by far one of the most successful years in e-commerce sales and one of the first times we saw mobile contribute a significant...
According to the latest US Consumer Device Preference Report from MovableInk, mobile email opens surged to an all-time high in Q4. The...
The fear that our cell phones can be used to continuously follow us for persistent, permanent ad targeting purposes is proving to be a...
The Super Bowl is one of the largest televised events of the year, making it a quintessential vehicle for advertisers. Last year’s Super...
Social media networks are still growing rapidly worldwide, but much of that growth is being fueled by messaging apps instead of the usual...
The phone call is experiencing a renaissance. Once the golden child of desired advertising outcomes for direct response marketers, calls...
According to a report in The Information, Google is about to become a wireless carrier. The company will become a mobile virtual network...
According to a story in TechCrunch today, Google is thinking about buying Softcard (formerly ISIS, compelled to rebrand for obvious...
Nokia’s new Android-based N1 tablet has seen immediate success in China. Two batches of the Lollipop-running iPad-mini clone sold out...
CEO Marissa Mayer discussing mobile at Yahoo’s NewFront The impact of Yahoo’s acquisition of mobile ad network and analytics firm,...