Since the inception of email as a marketing medium, it’s been thought of as a bottom-of-the-funnel marketing tool – driving conversions...

Roughly 15 years since I started writing about digital marketing, I’m still amazed that large numbers of marketers still don’t fully...

Nearly every marketer can benefit from data that helps pinpoint key moments in a customer’s journey. This data can come in the form of...

Google announced today that it is piloting a test to show ads for apps in its Google Play store. The test is starting with app discovery...

Chukcha / Shutterstock.com Today, Google announced that display ads created in Flash now will be converted automatically to HTML5 to make...

Source: Google Advertisers looking to drive calls from their paid search ads, now have the option of setting up a Call-only campaign or...

Each year, marketers look forward to seasonal promotions to drive a spike in sales. Prior to each event — whether it’s the Super Bowl,...

Affiliate marketing sure looks a lot different than it did 20 years ago. Gone are the flashing banners, pop-up ads and discount-only...

Dovetailing nicely with everyone’s current 50 Shades of Grey obsession, sex toy maker Lelo is out with a trailer for a movie of its own...

Now, more than ever, publishers need to focus their attention toward optimal site design to own a piece of the advertising puzzle. At The...

Traffic from mobile devices is now nearly 50 percent of overall online U.S. retail traffic according to the latest data from IBM Digital...

Mobile ad platform Thinknear’s latest location accuracy report contains a variety of findings about the impact of location accuracy on...

Establishing proper attribution for mobile’s role in influencing and driving offline conversions is a challenge for the brick-and-mortar...

George Dolgikh / Shutterstock.com No secret here: Digital ad-driven companies that rose up in the world when desktops ruled have been...

For well over a decade the internet has influenced billions and billions of dollars of local or offline spending. But that was largely...

Sometimes it’s sweet. Sometimes it’s annoying. And other times it’s downright cringe-inducing. Yes, those public displays of affection...

Last year, Yahoo began striking out on its own in mobile paid search, marking Yahoo’s first divergence from its search alliance...

Branded apps are all the rage. Last week, Ray-Ban released a photo app called Reflections which allows for a photo to be taken from the...

Has the legendary “year of mobile” crept up on you? Perhaps you’ve been hearing about the importance of mobile for years but haven’t...

Nearly 75 percent (74.9 percent) of mobile subscribers in the U.S. now own smartphones. In December 2013, U.S. smartphone penetration was...