“Location, location, location,” the long-time axiom of the real estate market — and, more recently, one of the largest trends in online...

Google announced several updates to its app install and app engagement ad offerings Tuesday. App install ads have been made available on...

Using the same set of email marketers to compare mobile email conversion rates between Q4 2013 and Q4 2014, email marketing provider...

During the 2015 Automotive News World Congress conference in January, a panel of auto industry experts discussed the necessity for better...

In the first article in this series, I introduced the concept of sharing data in your digital marketing channels. To dive even further...

Last week, a chocolate bar brand launched a QR code-based mobile app that allows people to add personalized messages of love on their...

Facebook CEO Mark Zuckerberg told the audience at the company’s annual F8 developer conference that native ads now account for more than...

One of the many announcements coming out of Facebook’s F8 conference for developers today is Facebook Analytics for Apps, a free service...

Apps on our phones still live in their own little silos. We use one app, jump out and go on to the next and there is little to no...

What does the future of marketing look like from a consumer point of view? As the Internet of Things (IoT) evolves, consumers will...

A fascinating new report from Marchex analyzed 1.8 million calls to compare the performance of different mobile ad channels in driving...

Beacon technology has been in the news for its potential to revolutionize the retail industry and bridge the gap between mobile...

For years, popular Greek chocolate brand Lacta, working with OgilvyOne Worldwide in Athens, has embedded the notion of love into the...

The Mobile Marketing Association (MMA) is releasing a series of new “Smart Mobile Cross Marketing Effectiveness” studies and data that...

There’s fresh evidence that traditional retailers and e-commerce sites need to invest much more in mobile. In January, comScore...

According to an article in the Wall Street Journal, Google Wireless could launch by the end of next month. The “big catch” being...

Properly addressing tablet users presents an interesting challenge to marketers. In Google AdWords, for instance, traffic from desktops,...

Fitness tracker brand Fitbit has partnered with food bank network Feeding America for a campaign entitled Fit for Food that encouraged...

The single, most popular, mobile strategy question I get asked is, “Do I really need an app?” The safest answer is always “It depends …”...

Pandora is now number one in time spent per mobile user per month, beating Facebook, according to comScore. The company shared the data...