Fahad HApr 30, 20154 min readTop 20 Most Useful Mobile Business Apps For 2015During the last two years, I’ve annually dedicated one of the 12 mobile marketing articles I write for Marketing Land to covering some of...
Fahad HApr 29, 20151 min readMobile-Only Users Surpassed PC-Only Users In March [comScore]ComScore reported today that for the US internet population, in March for the first time, “the number of mobile-only adult internet users...
Fahad HApr 29, 20152 min readSurvey: Millennials Want In-Store Mobile Payments, Not Human CashiersAccording to the US Bureau of Labor Statistics the most common jobs in the country are “retail sales clerk” and “cashier.” The latter...
Fahad HApr 29, 20153 min readMobile Activity In Cities Vs. Suburbs In Massachusetts: What Marketers Can LearnDespite a population roughly half of some suburban counties, Boston-area users drive nearly the highest amount of mobile activity among...
Fahad HApr 27, 20153 min readGoogle’s Surojit Chatterjee: Here’s Why You Should Trust AdWords Estimated Store VisitsWith mobile ingrained in our daily behavior, technologies that can tie digital advertising to in-store visits and sales are finally...
Fahad HApr 24, 20153 min readMobile Fanatics: Where Social, Video And Calls IntersectMobile has dominated much of the current conversation surrounding call analytics, and a recent consumer survey from the Local Search...
Fahad HApr 22, 20153 min readUS Digital Ad Spend Hits New $49.5 Billion High In 2014; Mobile & Social See Greatest GrowthDigital advertising spend set a new record in 2014, according to the latest figures from the Interactive Advertising Bureau, rising to...
Fahad HApr 20, 20151 min readNokia Coming Back As Android Smartphone Brand In 2016Stephen Elop, then Nokia CEO, famously said that the Android OS didn’t offer the company a sufficient opportunity for differentiation in...
Fahad HApr 17, 20152 min readEmojis are Everywhere! Even In Foot Locker’s New #Shoemoji Mobile App!By now, most every brand of significance has a mobile app which people can use to either interact with the brand or buy the brand’s...
Fahad HApr 17, 20155 min readHow Will Google’s “Mobile-Friendly” Algorithm Affect Affiliate Marketing?I am guessing that by now, you have heard about this little newsbyte from Google on its major algorithm change to reward websites...
Fahad HApr 16, 20155 min read7 Things CMOs Need To Know About Search Engine MarketingAny good account manager knows that the world of search engine marketing (SEM) changes so quickly — with betas and trends and bugs and...
Fahad HApr 15, 20155 min readTo Speak Millennial, Use EmailWant an example of a misleading marketing meme? “You want to engage Millennials? Move all your budget into social media, into mobile...
Fahad HApr 13, 20152 min readReport: Smartphones Reach Nearly 77 Percent Penetration In USOn Friday comScore released its latest US smartphone market-share data (February 2015). It asserts that 76.6 percent of the US mobile...
Fahad HApr 10, 20151 min readGravy Lands $7.6 Million Series A Financing To Expand Mobile/Local ProductsGravy, a mobile/local behavioral marketing company, has announced a Series A funding round of $7.6 million. The investment comes from...
Fahad HApr 8, 20152 min readxAd Launches Blueprints To Track In-Store, Not Just Near-Store, Visits For Location MarketingMobile location advertising technology firm xAd introduced Blueprints on Wednesday as a solution aimed at giving media buyers peace of...
Fahad HApr 8, 20151 min readYahoo Gemini Adds Over 40 Flurry Personas To Native Ad TargetingYahoo is enabling persona targeting in Gemini to help advertisers reach particular mobile audiences via native advertising. Powered by...
Fahad HApr 7, 20153 min readFacebook’s New Analytics For Apps: A Look Under The HoodFacebook’s F8 conference for developers has become an event that’s closely watched for announcements of new directions the company is...
Fahad HApr 3, 20154 min readWill Your App Promotion Interstitial Put Your Mobile SEO At Risk?The countdown to the Google mobile update is on. Now we have two days in April to give us agita — April 15 (of course) and April 21. I...
Fahad HApr 2, 20152 min readReport: Mobile Video Ads 5X More Engaging Than Standard BannersEngagement on video was 5x that of standard banners on average, according to a new study from Millennial Media. Advertisers in the...
Fahad HApr 2, 20155 min read3 Key Mobile Takeaways From SXSW InteractiveJust like major events such as the Consumer Electronics Show (CES) and TED, SXSW Interactive has become a fountain of innovation. As...
