Kantar says sales of Samsung’s Galaxy S6 has helped drive Android’s success. “The first full month of sales of the Galaxy S6 allowed...

Mobile wallets — the technology inside your mobile device that includes payment software such as Apple Wallet — have realized slow but...

Using online video metrics from its more than 500 customers to measure online video plays and video advertising growth, Ooyala found...

The other day, I became some poor advertiser’s worst enemy. I accidentally clicked on an ad in an article like the one on the left above...

Over half (54 percent) of mobile transactions in the US came from smartphones and iPhones made up 66 percent of smartphone transactions,...

“We aren’t worrying about our mobile traffic right now.” At my company Conversion Sciences, this is what we’ve heard from many — if not...

Swrve, a mobile marketing automation company, has announced the launch of the Swrve Predictive Marketing Suite, a set of tools that lets...

Ad commerce platform XpressBuy and self-service mobile DSP PocketMath announced a partnership that gives brands and retailers using...

The internet remains the fastest growing medium for advertising globally and is expected to surpass traditional television by 2020,...

Ad tech giant Rubicon Project says mobile ad spend on its platform increased more than 1,300 percent in the two years between Q1 2013 and...

We have reached a true cross-screen state. A recent comScore report revealed that in the past four years alone, time spent by platform is...

Buyer behavior is rapidly changing and forcing brands across all verticals to adjust and conform to the interactive world. Nearly every...

Mobile video advertising platform, Virool, and ad tech giant Rubicon Project have extended their deal to deliver Virool’s InLine mobile...

According to Evans, a partner at the Silicon Valley venture capital firm Andreessen Horowitz, Apple and Google both offered numbers...

Geofeedia, the location-based social media monitoring and analytics company, announced today the launch of an iOS app and the latest...

To be clear, Apple never actually uses the term “ad blocking” in its latest developer specs, but instead says that the functionality...

Mobile email revenue is continuing to rise, up 12 percent in Q1 2015 over Q4 2014 according to Yesmail’s latest quarterly email marketing...

https://www.flickr.com/photos/smjb/10624494845 Although the battle between Apple and Android for market share wages on, it’s a safe bet...

Between smartphones and tablets, mobile devices now play a larger role in product and brand discovery than laptops. According to a new...

Once a year, I like to do a quick dive into some key mobile statistics that marketers should care about. We could easily explore more...