App developers spent 293 percent more on Facebook ads in Q2 2015 than in Q2 the prior year, and mobile app installs from Facebook...

In a few months, if you’re like me, you’ll be planning your 2016 budget, and that’ll include deciding which conferences to attend. At 3Q...

One of the great privileges of my job is the opportunity to meet smart CMOs and growth marketers on a regular basis and hear what they...

Nope. Don’t say it. If it starts with a “Merry” or “Happy,” it’s way too early. It seems the holiday season comes sooner and sooner every...

This morning, AOL announced that it was buying mobile ad platform Millennial Media for roughly $240 million. A deal had been rumored for...

It’s no surprise that significant changes are afoot at Lands’ End. The venerable catalog and online retailer, whose brand has been...

Most marketers now accept the importance of having a mobile strategy for ad landing pages, but which way should you go? Currently, there...

Today’s retailers are still very much siloed between operational, brick-and-mortar, and digital and social mobile teams. Often, store...

Google’s previous format for app install interstitials, on the left, is being replaced by the new style on the right. Google has rolled...

So you’ve checked the box and now have a mobile-friendly site. “Mobilegeddon” convinced you that mobile searchers are worth paying...

Since our first interview last October, Marketing Land’s A CMO’s View series has given a number of Chief Marketing Officers the chance to...

Our industry is on a journey. Digital media is growing up, and as mobile becomes the predominant way people consume content, marketers...

Mobile advertising platform Moasis believes that location is the key to delivering more personalized and relevant advertising — not...

American teens, (so-called “Millennial teens”) spend more than twice as much time per day with mobile devices than they do with...

This summer, working with mobile engagement platform FunMobility, Chiquita teamed with Universal Pictures and its Minions movie to launch...

For the first time ever, mobile display ad earnings topped search. Climbing to $15.1 billion, mobile display ads represented nearly half...

If someone had told you 10 years ago that a coffee company out of Seattle would lead the mobile revolution, you probably would have...

Earlier this month, Target announced a 50-store beacon rollout. This is a big deal; retailers have been testing and flirting with beacons...

Retailers as a group haven’t figured out how apps fit into their larger strategies, despite all the “omnichannel” rhetoric to the...

Marketing is at the helm or in the hot seat, depending on your level of readiness. Marketing executives are three times more likely to...