It’s official: Facebook is expanding its Audience Network (FAN) to include mobile websites, not just just apps. News that the social...

The automotive industry is no stranger to click-to-call advertising, where there is an estimated $4 billion spend on Google call...

Since Google announced that AMP (Accelerated Mobile Pages) would launch in search early this year, publishers have been waiting to find...

There are a lot of digital marketing channels. Most of our time and effort is spent on the most visible channels: search ads, display...

Yahoo announced Wednesday that advertisers can now access native inventory from app publishers on the BrightRoll Exchange. Advertisers...

If you like information, you’ll be hard pressed to find a more unsatisfying source of it than Apple’s developer blog news updates. The...

According to an unconfirmed report, Microsoft is buying mobile ad network/platform InMobi. The company, which is based in Bangalore,...

Having spent the past week at CES, mobile is fresh in my brain. And while this year’s show was more focused on self-driving cars, drones...

With the steady rise of mobile search, SEO practitioners these days need to consider how to optimize both their websites and apps for...

Apple’s attempt to improve the mobile in-app ad experience with the launch of iAd never made the splash the company had anticipated....

How should businesses think about location marketing in 2016? With more than 50 percent of all computing currently being done on mobile...

Facebook released new stats on the performance of the Facebook Audience Network (FAN) and a narrower focus for the company’s LiveRail...

Google has spoken — and an important part of the mobile web will never be the same. At least that’s the theory, and certainly the search...

According to a year in review report from Flurry, “Phablets” (horrible term) are set to become dominant by the end of this year. What...

See if you can spot the most important question mobile marketers can ask themselves right now. Here are your options: What’s our mobile...

Some of our columns took a deep dive into key trends and stats that dominated the mobile marketing industry, as marketers looked for...

A recently announced partnership between beacon-maker Gimbal and digital signage provider NanoLumens brings “Minority Report”-style...

Black Friday and overall holiday shopping season has reaffirmed the need for brick-and-mortar retailers to sharpen their mobile...

Apple’s launch of iOS 9 has sparked renewed attention on Apple Search, including the way Apple places more importance on app content in...

Nielsen has released a look at the top smartphone apps of 2015. Amazingly the top ten reflects the properties of just three companies:...