Facebook Audience Network Opens Up To Mobile Web
It’s official: Facebook is expanding its Audience Network (FAN) to include mobile websites, not just just apps. News that the social...
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Click-to-Call: 5 Surprising Insights About the Automotive Industry
The automotive industry is no stranger to click-to-call advertising, where there is an estimated $4 billion spend on Google call...
Google Offers More Details On Ads In AMP, Set To Launch In Search Next Month
Since Google announced that AMP (Accelerated Mobile Pages) would launch in search early this year, publishers have been waiting to find...
SMS Marketing: An Often Forgotten Goldmine In A Good Mobile Strategy
There are a lot of digital marketing channels. Most of our time and effort is spent on the most visible channels: search ads, display...
Yahoo Adds Native Inventory To BrightRoll Exchange
Yahoo announced Wednesday that advertisers can now access native inventory from app publishers on the BrightRoll Exchange. Advertisers...
Apple iAd’s App Network Shutting Down
If you like information, you’ll be hard pressed to find a more unsatisfying source of it than Apple’s developer blog news updates. The...
Report: Microsoft To Buy Global Mobile Ad Platform InMobi — [Updated]
According to an unconfirmed report, Microsoft is buying mobile ad network/platform InMobi. The company, which is based in Bangalore,...
Four Key Mobile And Location-Based Trends For 2016
Having spent the past week at CES, mobile is fresh in my brain. And while this year’s show was more focused on self-driving cars, drones...
Discovering Opportunities To Drive Your Mobile Web & App Optimization Strategy
With the steady rise of mobile search, SEO practitioners these days need to consider how to optimize both their websites and apps for...
Apple iAd Update Will Reportedly Let Publishers Sell Directly To Advertisers
Apple’s attempt to improve the mobile in-app ad experience with the launch of iAd never made the splash the company had anticipated....
Six Trends Shaping Location Marketing In 2016
How should businesses think about location marketing in 2016? With more than 50 percent of all computing currently being done on mobile...
As Facebook Audience Network Becomes $1 Billion Biz, LiveRail Refocuses On Private Marketplaces
Facebook released new stats on the performance of the Facebook Audience Network (FAN) and a narrower focus for the company’s LiveRail...
Surviving Google’s New Policy Against Interstitial Ads
Google has spoken — and an important part of the mobile web will never be the same. At least that’s the theory, and certainly the search...
Flurry: Phablets Will Become Dominant Media Consumption Devices
According to a year in review report from Flurry, “Phablets” (horrible term) are set to become dominant by the end of this year. What...
Two Mobile Marketing Questions You Shouldn’t Ask, And The One That Really Matters
See if you can spot the most important question mobile marketers can ask themselves right now. Here are your options: What’s our mobile...
A Mobile-First Future: Our Top Mobile Marketing Columns Of 2015
Some of our columns took a deep dive into key trends and stats that dominated the mobile marketing industry, as marketers looked for...
Gimbal And NanoLumens Bring “Minority Report” Potential To Digital Out-Of-Home
A recently announced partnership between beacon-maker Gimbal and digital signage provider NanoLumens brings “Minority Report”-style...
Mobile Brings A-Game To Brick-And-Mortar Retail Holiday Push
Black Friday and overall holiday shopping season has reaffirmed the need for brick-and-mortar retailers to sharpen their mobile...
How To Take Advantage Of The Recovery Search Opportunity On iOS 9
Apple’s launch of iOS 9 has sparked renewed attention on Apple Search, including the way Apple places more importance on app content in...
Nielsen: Top Apps Of 2015 Dominated By Facebook, Google & Apple
Nielsen has released a look at the top smartphone apps of 2015. Amazingly the top ten reflects the properties of just three companies:...
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