Gravy’s ‘location data forensics’ seeks to identify, minimize fraud in programmatic bidstreams
Location intelligence company Gravy Analytics is introducing what it’s calling “location data forensics.” Its purpose is to filter out...
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Online shopping revenues will reach $126 billion by December 31, says Adobe
The Saturday before Christmas is known as either “Super Saturday” or “Panic Saturday,” depending on your perspective, and it should see...
Cheetah Mobile and another Chinese firm accused of mobile ad download fraud
Mobile ad fraud is a growth industry. According to a Q1 2018 report (.pdf) from AppsFlyer, “mobile app marketers were exposed to 30...
From Black Friday to Cyber Monday, consumers spend more than $4 billion on mobile
Over this past weekend, shoppers turned increasingly to smartphones to shop — and buy. Data from Adobe, Salesforce, Shopify and Rakuten...
EU consumer groups accuse Google of violating GDPR with location history
Location-tracking illustration from Norwegian consumer advocacy organization, Forbrukerrådet. Characterizing smartphone location...
Nearly 170 million will shop ‘Cyber Week,’ most online traffic will be mobile
According to the National Retail Federation, 164 million Americans will be shopping online and in physical stores over the five day...
Analyst: Amazon Echo owns 75 percent of global smart speaker market
Roughly 75 million devices by year-end. The firm has projected 75 million devices “for the whole of 2018.” It’s not entirely clear...
AMP Story Ads come out of beta with Google Ad Manager support for direct sold ads
In July, Google announced a beta for publishers using Google Ad Manager (formerly DoubleClick For Publishers) to serve ads in AMP...
5 SEO trends that will matter most in 2019
To be atop the waves, think about your SEO strategy in advance. A shortcut to success: get to know the upcoming trends and work out an...
Report: As Facebook portal goes on sale, smart speaker growth is slowing
Product image from Facebook’s site promoting Portal Perhaps the novelty is fading. Smart speaker growth had been on a tear, but Consumer...
Foursquare can now measure TV ads’ impact on offline store visits
Marketers spend in excess of $70 billion on traditional or “linear” TV advertising in the U.S. annually. But what’s is the ROI of a TV...
Facebook Messenger 4 will make it easier for users to connect with brands
Facebook has started rolling out a new version of Messenger — called Messenger 4 — that promises a more “simplified” experience. Among...
Report: Apple expected to say GDPR a model for US privacy regulation
According to a report from Reuters, Apple CEO Tim Cook will praise the European General Data Protection Regulation (GDPR) as a privacy...
Facebook introduces retention optimization option for app advertisers
Facebook introduced a new retention optimization feature and four new app retention metrics for app advertisers on Thursday. Why app...
How will Google’s new Android app licensing rules in Europe impact Chrome and search?
On Tuesday, Google took action to comply with the European Commission’s (EC’s) antitrust decision requiring it to de-couple Google Play...
Will Facebook’s news aggregation feature increase engagement for local publishers?
Facebook announced Wednesday that it was testing a way to drive local engagement with relevant news and information in more than 100 U.S....
Google appeals record $5 billion EU antitrust Android fine
Earlier today Google filed an appeal of the European Commission’s (EC’s) record €4.3 billion (roughly $5 billion) antitrust fine. The...
Estimate: Video now 25 percent of all US digital advertising, Facebook the top site
According to eMarketer’s newest forecast, online video ad spending in the U.S. will reach $27.8 billion. Accordingly, it will constitute...
Forecast downgrades 2018 Snap ad-revenue outlook by 36 percent
In something of a blow to Snap, eMarketer has lowered its ad forecast for the company by a significant 36 percent. The firm says that’s...
Pew: Internet adoption, social media usage have been flat since 2016
Use of social media and internet adoption more broadly are flat according to new data from the Pew Research Center. The organization...
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