Fahad HDec 24, 20182 min readGravy’s ‘location data forensics’ seeks to identify, minimize fraud in programmatic bidstreamsLocation intelligence company Gravy Analytics is introducing what it’s calling “location data forensics.” Its purpose is to filter out...
Fahad HDec 22, 20182 min readOnline shopping revenues will reach $126 billion by December 31, says AdobeThe Saturday before Christmas is known as either “Super Saturday” or “Panic Saturday,” depending on your perspective, and it should see...
Fahad HNov 27, 20182 min readCheetah Mobile and another Chinese firm accused of mobile ad download fraudMobile ad fraud is a growth industry. According to a Q1 2018 report (.pdf) from AppsFlyer, “mobile app marketers were exposed to 30...
Fahad HNov 27, 20182 min readFrom Black Friday to Cyber Monday, consumers spend more than $4 billion on mobileOver this past weekend, shoppers turned increasingly to smartphones to shop — and buy. Data from Adobe, Salesforce, Shopify and Rakuten...
Fahad HNov 27, 20183 min readEU consumer groups accuse Google of violating GDPR with location historyLocation-tracking illustration from Norwegian consumer advocacy organization, Forbrukerrådet. Characterizing smartphone location...
Fahad HNov 21, 20182 min readNearly 170 million will shop ‘Cyber Week,’ most online traffic will be mobileAccording to the National Retail Federation, 164 million Americans will be shopping online and in physical stores over the five day...
Fahad HNov 16, 20182 min readAnalyst: Amazon Echo owns 75 percent of global smart speaker marketRoughly 75 million devices by year-end. The firm has projected 75 million devices “for the whole of 2018.” It’s not entirely clear...
Fahad HNov 14, 20181 min readAMP Story Ads come out of beta with Google Ad Manager support for direct sold adsIn July, Google announced a beta for publishers using Google Ad Manager (formerly DoubleClick For Publishers) to serve ads in AMP...
Fahad HNov 13, 20186 min read5 SEO trends that will matter most in 2019To be atop the waves, think about your SEO strategy in advance. A shortcut to success: get to know the upcoming trends and work out an...
Fahad HNov 8, 20182 min readReport: As Facebook portal goes on sale, smart speaker growth is slowingProduct image from Facebook’s site promoting Portal Perhaps the novelty is fading. Smart speaker growth had been on a tear, but Consumer...
Fahad HNov 7, 20182 min readFoursquare can now measure TV ads’ impact on offline store visitsMarketers spend in excess of $70 billion on traditional or “linear” TV advertising in the U.S. annually. But what’s is the ROI of a TV...
Fahad HOct 24, 20182 min readFacebook Messenger 4 will make it easier for users to connect with brandsFacebook has started rolling out a new version of Messenger — called Messenger 4 — that promises a more “simplified” experience. Among...
Fahad HOct 24, 20182 min readReport: Apple expected to say GDPR a model for US privacy regulationAccording to a report from Reuters, Apple CEO Tim Cook will praise the European General Data Protection Regulation (GDPR) as a privacy...
Fahad HOct 18, 20181 min readFacebook introduces retention optimization option for app advertisersFacebook introduced a new retention optimization feature and four new app retention metrics for app advertisers on Thursday. Why app...
Fahad HOct 17, 20182 min readHow will Google’s new Android app licensing rules in Europe impact Chrome and search?On Tuesday, Google took action to comply with the European Commission’s (EC’s) antitrust decision requiring it to de-couple Google Play...
Fahad HOct 11, 20182 min readWill Facebook’s news aggregation feature increase engagement for local publishers?Facebook announced Wednesday that it was testing a way to drive local engagement with relevant news and information in more than 100 U.S....
Fahad HOct 9, 20182 min readGoogle appeals record $5 billion EU antitrust Android fineEarlier today Google filed an appeal of the European Commission’s (EC’s) record €4.3 billion (roughly $5 billion) antitrust fine. The...
Fahad HOct 9, 20182 min readEstimate: Video now 25 percent of all US digital advertising, Facebook the top siteAccording to eMarketer’s newest forecast, online video ad spending in the U.S. will reach $27.8 billion. Accordingly, it will constitute...
Fahad HOct 3, 20182 min readForecast downgrades 2018 Snap ad-revenue outlook by 36 percentIn something of a blow to Snap, eMarketer has lowered its ad forecast for the company by a significant 36 percent. The firm says that’s...
Fahad HOct 1, 20182 min readPew: Internet adoption, social media usage have been flat since 2016Use of social media and internet adoption more broadly are flat according to new data from the Pew Research Center. The organization...
