Let’s start off with a story that will sound all too familiar to the data-driven marketer. You’re tasked with improving the results of...

With the rise of mobile media consumption, ad-dependent publishers need to remodel their monetization strategies to account for and adapt...

SEOs who are not paying attention to apps are missing a large part of the mobile SEO picture. Even if your company does not have an app,...

It’s no surprise that mobile usage is growing by leaps and bounds, but today’s ad spending doesn’t necessarily match up with the amount...

With digital customer service increasingly becoming another opportunity for marketing, startup UserCare is today launching customer...

MoPub reports that, for the first time, in Q4 2015 brand spending outweighed that of performance advertisers on the in-app ad exchange....

From Tapjoy’s website Monetization platform Tapjoy is adding more advertisers to its dual service of mobile marketing and mobile...

If you haven’t already, you’ll want to add another marketing channel to your growing list. The digital wallet. A recently launched...

Creating a mobile app is only part of the battle. Sometimes, marketers and others need to add features that will bring attention to...

AT&T Hello Lab creators It’s a great time to be young. Not only are politicians fighting over you, but so are AT&T’s and Verizon’s mobile...

Since the dawn of web measurement in the late 1990s, digital marketers have been a notoriously analytics-focused bunch, living their...

App Annie, herself (from the website) The first forecast report from app analytics firm App Annie finds that app store revenue from...

Coming to a movie screen near you: the battle of the beacons. Last week, we reported on the rollout of beacons and beacon-based marketing...

If you find that your fingers click ads you didn’t want them to, you’re not alone. In a new study from location-based mobile ad platform...

In many ways, billboards are in the same boat as other traditional media. They’re “static,” and ROI is challenging to measure. Yet,...

mama_mia / Shutterstock.com Much of the growth in mobile can be attributed to apps. In its 2015 US Mobile App Report, comScore reports...

When you finish reading this story, maybe your attention will still be hovering for a few seconds around this story topic. That’s the...

It’s a brave new world in online retail, as mobile purchasing tops the short list of hot online retail trends for 2016. But while...

We’re all familiar with recent statistics that illustrate the growth of mobile device usage. Over the last few years, we’ve seen internet...

The days are long gone when the only things you saw at a movie theater were the movie, and previews for movies. These days, it’s not...