Research firm Outsell just released its Annual Advertising and Marketing Study. Based on a survey of marketers, it outlines traditional...

App Annie, herself (from the website) App analytics provider App Annie is continuing its acquisition streak, with the announcement this...

Since Bing entered the search space just over six years ago, the landscape has transformed, technology has advanced, and the changes are...

On the heels of the Internet Advertising Bureau’s (IAB) recently released primer on ad blocking, the Alliance for Audited Media (AAM) has...

Five years ago, my co-author, Mike Schneider, and I published one of the first books ever written on the topic of location-based...

I recently read a droll quote in The Wall Street Journal from the always-entertaining aimClear CEO Marty Weintraub, who said, “The best...

While e-commerce has grown to hundreds of billions of dollars annually, the influence of digital media on offline purchases is a...

For experienced marketers looking for advice on how to leverage beacons and hyper-local targeting, “Beacons: The Opportunities,...

The IAB Tech Lab has published a primer for publishers about how to confront the growing challenge of mobile ad blocking. The report...

With precise audience targeting, you can have better control over who sees your ads and improve your overall performance by developing...

For its Q4 2015 Benchmark Report, Yesmail analyzed the impact responsive design had on mobile and desktop email open and click rates. The...

Beacons have grabbed the majority of attention when it comes to indoor location and proximity marketing. However, geomagnetic positioning...

Having a mobile website in and of itself sets an SMB apart from almost half of its competitors. The Local Search Association (LSA) issued...

As authors Perry Marshall and Talor Zamir wrote in their book, “Ultimate Guide to Local Business Marketing,” “If you’re not tracking call...

The cat is definitely out of the bag regarding location-based mobile targeting. This post from Marketing Land’s Greg Sterling...

Brands can buy a Snapchat geofilter to put around the White House on Super Tuesday. Earlier this week, Snapchat made it possible for...

Attribution is one of the trickiest requirements of digital advertising. You need to know if your ad spend is resulting in sales, but how...

What Is AMP? This past October, Google announced Accelerated Mobile Pages (AMP), a very accessible framework for creating fast-loading...

Adobe is out with several announcements this week that it hopes will make app creation and management easier for marketers. The key one...

What is SMAC? If you’re not familiar with the acronym, SMAC stands for Social, Mobile, Analytics & Cloud. It represents four major areas...