Magna Global, which is part of agency holding company IPG, has signed an ad deal with YouTube that shifts roughly $250 million from...

It’s now well established that people spend more time with their smartphones than they do with their PCs. The obvious implication of that...

according to ComScore. This is a trend that will only become more pronounced over the next 10 years, as both business and personal users...

“Why would we continue to pay any attention to organic search on mobile when Google is only showing ads?” she says. “I just read a report...

Pinterest has acquired the team — but not the technology or any other asset — from mobile ad-tech company URX, the social network/visual...

d8nn / Shutterstock.com Whenever people talk about mobile search, one of the first things that always comes to mind is location,...

Let’s get something straight today that every major league baseball player already knows: It’s impossible to hit a home run if you...

Yesterday, Amazon reported better-than-expected quarterly earnings: $29.1 billion in sales and $513 million in earnings. In the earnings...

Last year, Google began requiring developers to note whether their apps are ad-supported. This week, the company has begun rolling out a...

Twitter’s not a social network anymore; it’s in the news industry, at least that’s what its iOS app indicates. Twitter appears to have...

Google has rolled out two new ad types for mobile AdSense publishers. Grouped under what Google calls Page-level ads, Anchor and Vignette...

I’ve written before about the dangers of designing a mobile-friendly website using responsive web design (RWD). To summarize, we’re fond...

Beacons are interesting retail technologies to watch. We already know that big brands like Macy’s and Target are testing beacons in their...

Today’s consumers have lots of options to find local businesses, and they use them all. There’s no fixed path to purchase — customers...

PaperG began in roughly 2007 as an automated display ad creation tool for the small business (SMB) market. It evolved into an enterprise...

OpenX, which operates a programmatic platform that includes an ad exchange and supply-side platform, reported Tuesday that more than 50...

Segmentation is picking up steam as one of the biggest digital marketing buzzwords of 2016, and it’s proven to be highly effective in...

Another year, another record and double-digit growth for digital advertising in the US. Digital ad spend topped $59.6 billion in 2015, a...

Google is adding a new AMP carousel and more AMP-enabled content to its mobile News site and apps. The horizontally scrolling carousel...

Burning and churning. If you had asked me a year or two ago, those aren’t words I would’ve used to describe the status of your average...