Location intelligence and marketing platform xAd announced this morning that it has developed a new data visualization and location...

According to eMarketer, global mobile ad spend is expected to double from $100 billion in 2016 to nearly $200 billion in...

You’re organizing all wrong around mobile. It’s tough to hear, but it’s true. At some point over the past few years, your CEO, board or...

At Apple’s WWDC yesterday, the company announced that it was extending Apple Pay to the mobile web. This was rumored earlier this year...

Last week, Google shared the roadmap for developing feature enhancements for the accelerated mobile pages (AMP), including a status...

Google’s mobile update in April of last year, 40 percent of sites were not mobile-friendly. This is why it’s so remarkable to find brands...

Even as it takes digital center stage, mobile marketing is arguably in crisis. Mobile ad blocking has doubled in the past year, and most...

In August last year, Adobe and PageFair reported that the global number of ad-blocking users had grown from 21 million in 2009 to just...

Earlier this week, Microsoft announced more job cuts and another charge related to its disappearing mobile phone business. The company...

Any vendor that says it can tell you exactly where a mobile user is probably isn’t telling the truth. That’s because, without user...

Although it’s well known that more than 90 percent of commerce happens offline, it has historically been difficult to measure the impact...

Late last year, comScore data argued that 80 percent of smartphone app time is being spent in a user’s top three apps. Now a SessionM...

Social media advertising is on the rise and set to increase exponentially. In fact, a CMO survey of marketing executives reveals a...

Today at Google I/O, the company introduced what it’s calling Google Instant Apps — for Android. Simply put, it’s a way to bring app...

At I/O on Wednesday, Google made several announcements for app developers looking to market and promote their apps with Google, including...

A couple of weeks back, I sounded the alarm on what my colleagues and I are calling the “Mobile Engagement Crisis.” It’s an industrywide...

Confirming earlier reports, The New York Times says that Google will introduce a voice-controlled digital assistant device for the home...

Location data is a treasure trove of information and it can do a lot of heavy lifting for marketers. A growing number of ad platforms and...

On a day when Google parent Alphabet passed Apple’s market cap, Kantar Worldpanel ComTech reported that the Android operating system is...

Custom URL-based schemes for deep linking are getting more adoption in retailers’ apps than Apple’s Universal Links for iOS or Google’s...