
Move over, phones. Cars are becoming the new mobile target for marketers.
A StickerRide car “billboard,” employing stickers and a targeted app. You’re already accustomed to the fact that your smartphone and...

Jack In The Box wins the night and other insights from QSR foot traffic report
The ability to measure real-world foot traffic at scale is leading to very interesting competitive and customer insights. For example,...

Google adds Street View images and indoor maps to Rio 2016 Olympic venues
Google has enhanced its mobile mapping experience in anticipation of the 2016 Olympics in RIO. In April, it launched “real-time transit...

Brick-and-mortar retail tech: Through the shopper’s lens
In the world of brick-and-mortar retail technology, there is an ever-increasing array of innovations offering the latest bells and...

Two announcements show how location intelligence and proximity are entering marketing mainstream
In the past 24 hours, location marketing platforms Gimbal and Swirl have announced new offerings that seek to make in-store data and...

Five ways marketers can win in mobile-first micro-moments
Mobile has changed the game, and marketers have to change with it. Consumers aren’t just mobile-first, they’re pushing to become...

Google: AMP content coming soon to organic mobile search results
It’s a big deal: Google will start showing indexed Accelerated Mobile Pages (AMP) content in mobile search results. The company has...

Apple owns the tablet market, but Amazon is the growth leader
According to new numbers from IDC, the global tablet market is contracting. The market declined 12.3 percent versus a year ago in terms...

Report: 93 percent of US baseball stadiums have deployed beacons
Ffooter / Shutterstock.com When people think of proximity marketing, they tend to think beacons. However, beacons are just one of several...

Apple sells its billionth iPhone, but Samsung gains market share
Following its quarterly earnings earlier this week, Apple announced that it had sold its billionth iPhone. Introduced in January 2007,...

Mobile marketing platform Tune opens up a Multiverse
From the website of Tune’s Multiverse Mobile marketing provider Tune is now offering a free tool that can help marketers better...

10 mobile statistics marketers will love
At least once a year, I like to step back from the mobile industry to provide some context as to what is happening and, more importantly,...

Not just for payments, mobile wallets an underused consumer channel — [survey]
Mobile wallets: they’re not just for payments anymore. That’s according a new Urban Airship survey of 2,000 adults in the US and UK. The...

Pokémon Go, augmented reality and the future of local marketing
Yesterday, as I was walking back from lunch, a middle-aged businessman stopped in front of me and took a picture of a dumpster with his...

Flok wants to bring chatbots to the small business masses
Small business mobile marketing platform flok is seeking to bring chatbots to the mass of local business owners. Today, the company...

Ubimo and Cuebiq offer integrated offline data for real-time campaign optimization
In another move that underscores the growing importance of location analytics, self-service mobile programmatic platform Ubimo has teamed...

Square wants its logo to be synonymous with mobile payments
Square wants you to pay with your phone. The company is in the process of making a big push to make Square and mobile payments...

Euclid Analytics offers retailers a unified view of their customers using guest WiFi
WiFi-based retail analytics provider Euclid has launched what it’s calling Euclid Connect. Historically, the company provided store...

Google announces AMP for Ads & AMP Landing Pages among DoubleClick news
Google made a series of announcements on Tuesday during the DoubleClick Leadership Summit. Not surprisingly, the announcements centered...
























