Google is making some adjustments to when and where app promotion ads display in the Play Store. First, there will be a second ad slot...

In 2013, Facebook unsuccessfully tried to buy Snapchat for roughly $3 billion in cash. At the time Snapchat’s rejection of Facebook’s...

While some in the industry are alarmed by ad blocking others dismiss it as overblown, it continues to grow. The latest evidence comes...

According to July data from comScore, smartphone apps now constitute 50 percent of all digital media time. That’s up from 44 percent...

There are more than 2 million apps for iOS devices. However, beginning next week, Apple will be trying to reduce that number somewhat....

Some of the apps in Ibotta’s new app-to-app affiliate network Customers who make purchases of selected real-world products and services...

The conventional thinking about smartphones is that they’re primarily used by consumers to help make purchase decisions “on the go” and...

Rich data is about to do for call analytics what it has done for customer behavior online: build a rich profile of each caller and...

App marketing and data company Sensor Tower just released its Q2 “Ad Intelligence Data Digest.” The report presents mobile advertising...

Google announced that is dropping the “mobile-friendly” label in search results. The company says that now 85 percent of pages in mobile...

Today, Palo Alto, California-based Branch is releasing new products that it says are the first to provide “full-stack” solutions for deep...

Nearly every app wants your location data. That’s because location is now so valuable to marketers as a targeting, analytics and...

Marketing technology firm Amobee, a subsidiary of Singtel, has launched Amobee Triggers to enable advertisers to activate campaigns in...

AmsStudio / Shutterstock.com During its developer conference this year, Google announced two new apps designed to take on incumbents in...

65 percent of all iOS app discovery takes place via organic in-store (iTunes) search. If app discovery is a big part of your business...

As mobile device usage continues to grow, it is important to fully optimize landing pages and capture leads from this audience if we want...

Last year, the Federal Antimonopoly Service of the Russian Federation (FAS) found that Google violated its competition law by requiring...

More than a year has gone by since Google introduced the concept of micro-moments, which Google defines as times “when people reflexively...

Well, we already know that 23 percent of users will try an app just once and then never use it again. So my question to marketers is: Can...

Yelp announced Q2 2016 earnings this afternoon. The company had better than expected quarterly revenues of $173.4 million. Analysts had...