Local SEO now has an organic ROI tracking method
The ability to track digital efforts to in-store visits can be the single most difficult challenge a local business conquers. Since the...
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The ins, outs and industry effects of Apple’s Limit Ad Tracking changes
Apple’s iOS 10 update was a huge shot across the bow in the mobile advertising world. Apple rolled out search ads in the iOS App Store to...
Report: on average day, nearly 40 percent of searchers use only smartphones
ouh_desire / Shutterstock.com Google released new “cross device” research that provides more evidence of what we already know: a...
Google and Progressive Web Apps: the mobile experience and SEO
Kashin / Shutterstock.com As mobile usage increases and companies develop mobile-friendly sites to ensure the optimal user experience,...
What you need to know about the state of mobile advertising
10 Mobile Statistics Marketers Will Love,” I called out the explosive growth of mobile usage. Of particular note is the fact that there...
How mobile has changed the way we search, based on 10+ years of eye-tracking studies
Chris Pinkerton, the vice president of business development at Mediative, has been tracking the ways viewers look at the Google search...
Google opens the AMP fire hose
Google’s expansion of Accelerated Mobile Pages across mobile search results is underway, gradually turning the trickle of AMP traffic to...
Yext literally helps drive customers to stores with ‘Ride with Uber’ integration
Yext, which offers a portfolio of location data and presence management services, has added a novel option for customers: a “Ride With...
Report: Apple may be six months from launching an Echo-like Siri assistant
A second report, from Bloomberg, says that Apple is developing an Amazon Echo-like stand alone virtual assistant based on Siri. That...
GeoBlocks offer more precise location targeting and analytics, says xAd
Location intelligence platform xAd held an event in New York today for agencies and brands — “On Location.” While location intelligence...
Twitter’s app install ads go native inside its ad network
rvlsoft / Shutterstock.com Twitter is sprucing up the look of advertisers’ mobile app install ads within its in-app ad network. On...
Is mobile SEO obsolete?
first started writing for Search Engine Land, President Barack Obama was just starting his first term in office, Lady Gaga was showing...
Allo: chat with a big helping of Google search
During the Google I/O developer event earlier this summer, the company announced its “smart messaging app,” Allo. At the time it sounded...
Loyalty a key tool to drive retailer app adoption, says Belly
Most retailer apps have fallen flat with consumers, and adoption and retention are generally poor. Indeed, Walmart is the only...
Google Trips: Google’s first potentially breakthrough travel tool
Google bought travel software company ITA in 2010 promising to bring travel searchers next-generation travel tools and experiences. Then...
Bringing ’90s nostalgia into a mobile world
If we take a look back at the names hitting the headlines over the past couple of months — Pokémon, Super Mario and Yahoo — something...
Can the app-retention crisis be addressed with personalized notifications?
A new comScore mobile report reflects that almost 60 percent of digital media time is now spent in apps (tablet, smartphone). That makes...
Nearly 85 percent of smartphone app time concentrated in top five apps — [report]
Over the past two years, digital media time has grown significantly but most of that has been driven by mobile and apps in particular....
Google updates Universal App Campaign targeting, touts 3 billion app installs from ads
Kashin / Shutterstock.com A sort of V2 of Google’s Universal App Campaigns — one campaign that can reach users across the Google...
Optimizing your blog for the social and mobile reader
These people aren’t making phone calls. They’re consuming content and interacting with the digital universe from just about anywhere. And...
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