The ability to track digital efforts to in-store visits can be the single most difficult challenge a local business conquers. Since the...

Apple’s iOS 10 update was a huge shot across the bow in the mobile advertising world. Apple rolled out search ads in the iOS App Store to...

ouh_desire / Shutterstock.com Google released new “cross device” research that provides more evidence of what we already know: a...

Kashin / Shutterstock.com As mobile usage increases and companies develop mobile-friendly sites to ensure the optimal user experience,...

10 Mobile Statistics Marketers Will Love,” I called out the explosive growth of mobile usage. Of particular note is the fact that there...

Chris Pinkerton, the vice president of business development at Mediative, has been tracking the ways viewers look at the Google search...

Google’s expansion of Accelerated Mobile Pages across mobile search results is underway, gradually turning the trickle of AMP traffic to...

Yext, which offers a portfolio of location data and presence management services, has added a novel option for customers: a “Ride With...

A second report, from Bloomberg, says that Apple is developing an Amazon Echo-like stand alone virtual assistant based on Siri. That...

Location intelligence platform xAd held an event in New York today for agencies and brands — “On Location.” While location intelligence...

rvlsoft / Shutterstock.com Twitter is sprucing up the look of advertisers’ mobile app install ads within its in-app ad network. On...

first started writing for Search Engine Land, President Barack Obama was just starting his first term in office, Lady Gaga was showing...

During the Google I/O developer event earlier this summer, the company announced its “smart messaging app,” Allo. At the time it sounded...

Most retailer apps have fallen flat with consumers, and adoption and retention are generally poor. Indeed, Walmart is the only...

Google bought travel software company ITA in 2010 promising to bring travel searchers next-generation travel tools and experiences. Then...

If we take a look back at the names hitting the headlines over the past couple of months — Pokémon, Super Mario and Yahoo — something...

A new comScore mobile report reflects that almost 60 percent of digital media time is now spent in apps (tablet, smartphone). That makes...

Over the past two years, digital media time has grown significantly but most of that has been driven by mobile and apps in particular....

Kashin / Shutterstock.com A sort of V2 of Google’s Universal App Campaigns — one campaign that can reach users across the Google...

These people aren’t making phone calls. They’re consuming content and interacting with the digital universe from just about anywhere. And...