Politicians have always been scattershot in their outreach to voters. Presidential candidates distribute thousands of colorful lawn signs...

According to new data from StatCounter, mobile devices have, for the first time, overtaken the desktop as access points for the internet...

A few weeks into Apple debuting search ads in the App Store, mobile analytics firm AppsFlyer has released some early results. The App...

Omnichannel is both an overused buzzword and perhaps, in idealized form, an unattainable goal. In its simplest formulation, it’s an...

Three Progressive Web Apps Progressive Web Apps (PWAs) could become more than just another tech term to learn. In fact, according...

Mobile devices and smartphones have completely changed the way we think, connect and work. Nowhere is this transformation more apparent...

While brand marketers have increasingly been using location data as part of their targeting and attribution toolset, business...

This afternoon, Microsoft announced better-than-expected revenue of $22.3 billion, beating financial analysts’ consensus estimates, which...

The consumer path to purchase has become increasingly complex, with multiple channels and devices playing a role in influencing buying...

from desktop to mobile. One of the hallmarks of this movement is that now more than ever, anyone with an audience or the ability to...

Brands and marketers make lots of assumptions about their customers, about who they are, about the distance they’ll travel to buy the...

Facebook wants to be the mobile solution for local businesses. It also sees itself increasingly as a local commerce platform for...

Various studies appear to show that people don’t like interstitial ads. Google wants to ban most interstitials following a search click....

Facebook wants to help mobile app developers strike a balance between pushing people to use their apps and not coming across as too...

DialogTech has integrated with LiveRamp as part of a new call data and attribution offering for display ads. The product is intended to...

Placecast is bringing location intelligence to native advertising to improve relevance and performance. The company also announced last...

Most retailers are gearing up for holiday sales, and that means many will be seeking to drive mobile app downloads. Most of them will...

In contrast to much of the historical and still-current thinking about location as a “vertical,” it’s really a signal and tool that...

From left to right: Googler Adam Greenberg, Condé Nast’s John Shehata, Vox Media’s Elite Truong, and Search Engine Land’s Danny Sullivan....

Getting the attention of today’s consumer is harder than ever before. They are on multiple devices, accessing numerous forms of media....