Fahad HNov 3, 20161 min readElection 2016: Donald Trump and Hillary Clinton are failing at mobilePoliticians have always been scattershot in their outreach to voters. Presidential candidates distribute thousands of colorful lawn signs...
Fahad HNov 2, 20161 min readOn a global basis, mobile internet usage surpassed the desktop in OctoberAccording to new data from StatCounter, mobile devices have, for the first time, overtaken the desktop as access points for the internet...
Fahad HOct 31, 20161 min readReport: Apple Search Ads are driving installs with high retention ratesA few weeks into Apple debuting search ads in the App Store, mobile analytics firm AppsFlyer has released some early results. The App...
Fahad HOct 31, 20163 min readReport: 93 percent of brands and retailers misaligned, harming omnichannel effortsOmnichannel is both an overused buzzword and perhaps, in idealized form, an unattainable goal. In its simplest formulation, it’s an...
Fahad HOct 26, 20161 min readMarTech Landscape: What are Progressive Web Apps?Three Progressive Web Apps Progressive Web Apps (PWAs) could become more than just another tech term to learn. In fact, according...
Fahad HOct 25, 20161 min readMobile shopping is hard, but only if retailers keep it that wayMobile devices and smartphones have completely changed the way we think, connect and work. Nowhere is this transformation more apparent...
Fahad HOct 25, 20162 min readLocation data now becomes part of ‘big data’ in IBM’s Cognos and WatsonWhile brand marketers have increasingly been using location data as part of their targeting and attribution toolset, business...
Fahad HOct 20, 20161 min readMicrosoft beats estimates with $22.3 billion in quarterly revenueThis afternoon, Microsoft announced better-than-expected revenue of $22.3 billion, beating financial analysts’ consensus estimates, which...
Fahad HOct 20, 20162 min readResearch: location a primary buying consideration for 43 percent of consumersThe consumer path to purchase has become increasingly complex, with multiple channels and devices playing a role in influencing buying...
Fahad HOct 20, 20163 min readWhich came first, the mobile app or the audience?from desktop to mobile. One of the hallmarks of this movement is that now more than ever, anyone with an audience or the ability to...
Fahad HOct 19, 20162 min readFoursquare automotive data shows value of location-based customer insightsBrands and marketers make lots of assumptions about their customers, about who they are, about the distance they’ll travel to buy the...
Fahad HOct 19, 20162 min readFacebook adds new tools for local discovery and commerceFacebook wants to be the mobile solution for local businesses. It also sees itself increasingly as a local commerce platform for...
Fahad HOct 18, 20162 min readStudy: Full-page interstitials alienate users, send them racing for the X-itVarious studies appear to show that people don’t like interstitial ads. Google wants to ban most interstitials following a search click....
Fahad HOct 18, 20163 min readFacebook will help mobile apps aim push notifications based on people’s in-app actionsFacebook wants to help mobile app developers strike a balance between pushing people to use their apps and not coming across as too...
Fahad HOct 17, 20162 min readDialogTech and LiveRamp join to make calls a display optimization toolDialogTech has integrated with LiveRamp as part of a new call data and attribution offering for display ads. The product is intended to...
Fahad HOct 17, 20162 min readCan location make native ads better and more relevant?Placecast is bringing location intelligence to native advertising to improve relevance and performance. The company also announced last...
Fahad HOct 14, 20162 min readWith holiday 2016 approaching, retailers need a mobile wallet strategy ASAPMost retailers are gearing up for holiday sales, and that means many will be seeking to drive mobile app downloads. Most of them will...
Fahad HOct 14, 20162 min readChinese giant Alibaba makes strategic investment in “location as platform”In contrast to much of the historical and still-current thinking about location as a “vertical,” it’s really a signal and tool that...
Fahad HOct 12, 20161 min readAfter 4 months & 125M+ pages indexed, where are we with AMP?From left to right: Googler Adam Greenberg, Condé Nast’s John Shehata, Vox Media’s Elite Truong, and Search Engine Land’s Danny Sullivan....
Fahad HOct 11, 20161 min readDoes finding that micro-moment feel like chasing fireflies? Here are 9 data points that will help yoGetting the attention of today’s consumer is harder than ever before. They are on multiple devices, accessing numerous forms of media....
