Fahad HMar 22, 20192 min readMobile app ad fraud scheme stuffed banner ads with multiple video playersDoubleVerify’s explanation of how bad actors resold in-banner ads as premium inventory. A mobile app ad fraud scheme involving banner ads...
Fahad HMar 20, 20195 min readThe 5 best digital marketing courses for your digital success this yearModern-day digital marketers are expected to be skilled in a variety of areas, including analytics, copywriting, creative direction,...
Fahad HMar 14, 20192 min readIAB Tech Lab releases final version of app-ads.txt to fight mobile app fraudIAB Tech Lab’s has released the final version of its app-ads.txt (Authorized Sellers for Apps) specifications. An extension of IAB Tech...
Fahad HMar 12, 20194 min readMaking the leap from automatic….to intelligent marketing automationMarketing automation has become the lynchpin of successful marketing campaign management, yet many brands struggle to fully maximize...
Fahad HMar 5, 20192 min readRetailers spent nearly 50% of mobile ad dollars in second half of 2018Mobile ad spending share by advertising vertical in second-half of 2018, based on Smaato customer data. Retailers accounted for 49...
Fahad HMar 1, 20192 min readMeet Unbounce’s drag-and-drop builder for AMP landing pagesUnbounce has built a drag-and-drop feature for creating AMP landing pages that removes the need for HTML or JavaScript coding expertise....
Fahad HFeb 27, 20191 min readVerizon Media replaces Flurry Ads with new Verizon Ads SDKVerizon Media is replacing Flurry Monetization and ONE Mobile SDK with a new Verizon Ads SDK. The company says the new SDK has been...
Fahad HFeb 20, 20192 min readOracle discovers another major fraud operation affecting Android users and mobile advertisersA major new mobile ad fraud operation affecting Android phones, mobile apps and advertisers on the platform was revealed Wednesday by...
Fahad HFeb 15, 20193 min read‘Amazon Moments’ tool gives brands new way to build, deliver loyalty campaignsAmazon Moment’s console rewards platform. Amazon has launched Amazon Moments, a cross-platform solution that allows marketers to create...
Fahad HFeb 14, 20192 min readGoogle rolls out ‘interpreter mode’ for Home and smart displaysGoogle Translate is now rolling out Google Home devices. The capability was first announced at this year’s CES. Since then, the company...
Fahad HFeb 13, 20192 min readCupboard aims to make Google Universal App Campaigns more effective, now out of betaCupboard shows granular creative details on Google Universal App Campaigns. Google’s Universal App Campaigns (UAC) are used by thousands...
Fahad HFeb 7, 20192 min readNew survey: Consumers are texting to businesses that aren’t set up to respondOver half of consumers — 58 percent — have responded to a missed phone call from a business with a SMS/MMS text message — but those...
Fahad HJan 28, 20192 min readData: Walmart wins holiday store visits, Sears’ failure is likely JCPenney and Kohl’s gaOver the holiday shopping period a surprisingly small number of retailers dominated store visits. According to Reveal Mobile, roughly one...
Fahad HJan 25, 20192 min readSlow pages hurt conversions, but marketers aren’t in a hurry to fix themLoad time matters. Beyond the fact that Google has made page speed a mobile ranking factor, consumer behaviors and perceptions are...
Fahad HJan 24, 20192 min readSalesforce Marketing Cloud launches new analytics tools powered by DatoramaSalesforce’s new Datorama Marketing Cloud Social Studio connector. Salesforce announced on Wednesday three new tools for marketers, all...
Fahad HJan 11, 20192 min readMobile carriers end data sharing with location aggregators; should marketers worry?The collection and use of real-time mobile-location data has emerged as a critical piece of the larger data-privacy debate. A recent run...
Fahad HJan 8, 20192 min readSurvey: 118 million smart speakers in US, but expectation is low for future demandThe latest smart audio report from NPR and Edison Research estimates that there are now nearly 120 million smart speakers in U.S. homes,...
Fahad HJan 7, 20192 min readAs CES opens, Amazon, Google tout digital assistant stats that highlight respective market strengthsFollowing Thanksgiving weekend, Amazon said that the Echo Dot was the top-selling product on Amazon globally. Last week, the company...
Fahad HJan 3, 20191 min readFacebook adds new reporting for Click-to-WhatsApp adsFacebook has added traffic, conversions and page post engagement objectives for its Click-to-WhatsApp ads — ads that launch a WhatsApp...
Fahad HJan 3, 20196 min readRetail in 2019: Store evolution, tech adoption and what it will take to winRetail is increasingly a stark tale of winners and losers. Holiday 2018 saw the best retail sales (online and off) in six years,...
