Mobile app ad fraud scheme stuffed banner ads with multiple video players
DoubleVerify’s explanation of how bad actors resold in-banner ads as premium inventory. A mobile app ad fraud scheme involving banner ads...
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The 5 best digital marketing courses for your digital success this year
Modern-day digital marketers are expected to be skilled in a variety of areas, including analytics, copywriting, creative direction,...
IAB Tech Lab releases final version of app-ads.txt to fight mobile app fraud
IAB Tech Lab’s has released the final version of its app-ads.txt (Authorized Sellers for Apps) specifications. An extension of IAB Tech...
Making the leap from automatic….to intelligent marketing automation
Marketing automation has become the lynchpin of successful marketing campaign management, yet many brands struggle to fully maximize...
Retailers spent nearly 50% of mobile ad dollars in second half of 2018
Mobile ad spending share by advertising vertical in second-half of 2018, based on Smaato customer data. Retailers accounted for 49...
Meet Unbounce’s drag-and-drop builder for AMP landing pages
Unbounce has built a drag-and-drop feature for creating AMP landing pages that removes the need for HTML or JavaScript coding expertise....
Verizon Media replaces Flurry Ads with new Verizon Ads SDK
Verizon Media is replacing Flurry Monetization and ONE Mobile SDK with a new Verizon Ads SDK. The company says the new SDK has been...
Oracle discovers another major fraud operation affecting Android users and mobile advertisers
A major new mobile ad fraud operation affecting Android phones, mobile apps and advertisers on the platform was revealed Wednesday by...
‘Amazon Moments’ tool gives brands new way to build, deliver loyalty campaigns
Amazon Moment’s console rewards platform. Amazon has launched Amazon Moments, a cross-platform solution that allows marketers to create...
Google rolls out ‘interpreter mode’ for Home and smart displays
Google Translate is now rolling out Google Home devices. The capability was first announced at this year’s CES. Since then, the company...
Cupboard aims to make Google Universal App Campaigns more effective, now out of beta
Cupboard shows granular creative details on Google Universal App Campaigns. Google’s Universal App Campaigns (UAC) are used by thousands...
New survey: Consumers are texting to businesses that aren’t set up to respond
Over half of consumers — 58 percent — have responded to a missed phone call from a business with a SMS/MMS text message — but those...
Data: Walmart wins holiday store visits, Sears’ failure is likely JCPenney and Kohl’s ga
Over the holiday shopping period a surprisingly small number of retailers dominated store visits. According to Reveal Mobile, roughly one...
Slow pages hurt conversions, but marketers aren’t in a hurry to fix them
Load time matters. Beyond the fact that Google has made page speed a mobile ranking factor, consumer behaviors and perceptions are...
Salesforce Marketing Cloud launches new analytics tools powered by Datorama
Salesforce’s new Datorama Marketing Cloud Social Studio connector. Salesforce announced on Wednesday three new tools for marketers, all...
Mobile carriers end data sharing with location aggregators; should marketers worry?
The collection and use of real-time mobile-location data has emerged as a critical piece of the larger data-privacy debate. A recent run...
Survey: 118 million smart speakers in US, but expectation is low for future demand
The latest smart audio report from NPR and Edison Research estimates that there are now nearly 120 million smart speakers in U.S. homes,...
As CES opens, Amazon, Google tout digital assistant stats that highlight respective market strengths
Following Thanksgiving weekend, Amazon said that the Echo Dot was the top-selling product on Amazon globally. Last week, the company...
Facebook adds new reporting for Click-to-WhatsApp ads
Facebook has added traffic, conversions and page post engagement objectives for its Click-to-WhatsApp ads — ads that launch a WhatsApp...
Retail in 2019: Store evolution, tech adoption and what it will take to win
Retail is increasingly a stark tale of winners and losers. Holiday 2018 saw the best retail sales (online and off) in six years,...
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