Fahad HNov 28, 20162 min readE-commerce tops $5 billion over weekend, mobile beats $1 billion on Black FridayAccording to Adobe, Thanksgiving and Black Friday online retail sales exceed $5 billion. More noteworthy in some ways is that mobile...
Fahad HNov 23, 20161 min readAmazon has sold more than 5 million Echo devices, with a big holiday to comeAccording to an analysis from Consumer Intelligence Research Partners (CIRP), Amazon has sold sold 5.1 million Echo devices in the US...
Fahad HNov 23, 20162 min readReport: Facebook develops content suppression tool for China reentryDo no evil. Make the world more open and connected. These have been Google and Facebook’s respective tag lines or mantras, if you will;...
Fahad HNov 22, 20161 min readGoogle gives app marketers more ways to promote their apps with adsmama_mia / Shutterstock.com On Tuesday, Google announced three new features for app marketers to use when promoting their apps via...
Fahad HNov 22, 20161 min readNielsen: Mobile targeting is getting better, particularly when targets are narrowerThe benchmarks report looks at on-target percentage, which is the percentage of ad impressions delivered to the targeted audience out of...
Fahad HNov 21, 20165 min readLocation-based marketing: Where is it today, and where is it headed?location-based applications, and while new players were popping up every day, there really wasn’t any critical mass. My co-author and I...
Fahad HNov 18, 20162 min readFamous.co bridges the divide between apps and mobile web with ‘Instant Apps’Famous is a company that has arguably failed — twice. But its most recent incarnation may have succeeded in solving one of the most...
Fahad HNov 18, 20162 min readEuropean survey finds 70 percent of Android owners want pre-installed appsAccording to a new European consumer survey from the Application Developers Alliance, 70 percent of respondents would prefer to buy an...
Fahad HNov 18, 20164 min readBlack Friday and beyond: Mobile strategies that keep on givingWith Black Friday and the holiday shopping season around the corner, retailers are hoping for a fourth quarter that’s good to them,...
Fahad HNov 16, 20161 min read5 steps to optimizing your site for Google’s mobile-first indexGoogle has started testing its mobile-first index. This new index will look first at the mobile version of your website for its ranking...
Fahad HNov 16, 20162 min readProximity and beacon data now making its way into DSPs for retargetingWhen they hear “beacons,” most marketers think of in-store coupons or notifications. Yet retargeting is quickly emerging as a compelling...
Fahad HNov 16, 20164 min readThe death of mobile pop-ups and what you can do insteadOver the past couple of years, Google has shown a strong focus on user experience on mobile devices. They have developed their algorithms...
Fahad HNov 15, 20162 min readWeatherBug bought by xAd to enable location-based predictive marketingMobile platform xAd has announced a significant new funding round and the acquisition of WeatherBug. WeatherBug includes desktop, mobile,...
Fahad HNov 15, 20162 min readReport: Apple working on augmented reality glasses for potential 2018 releaseAccording to reports, Apple is developing digital glasses. However, if the product appears at all, it won’t be until 2018 at the...
Fahad HNov 11, 20162 min readReport: Most users will need multiple exposures to an app before they downloadHow does brand impact app installs? That’s a question TUNE sought to answer with a number of related consumer and app-download studies....
Fahad HNov 8, 20162 min readReport: Nearly 90 percent of airports deploying proximity sensors, beaconsBeacons have been dismissed by some as having had their moment. Despite a large number of retail-related announcements, relatively few...
Fahad HNov 7, 20161 min readReport: Amazon, HBO Now, Live.com only apps common to top app-install platformsAmong advertisers on the top app-install ad platforms, curiously, there are only a few apps that overlap. That’s according to a new...
Fahad HNov 7, 20164 min readWhy the email list takes second place to the phone bookOnce considered on the decline, phone calls are now the gateway for tracking offline and online consumer behavior in unprecedented ways....
Fahad HNov 6, 20162 min readStudy says only 8 percent of shoppers use retailer apps. Should they give up?It’s very well established that consumers use smartphones as shopping assistants in stores. We’re now getting into the nuances of how...
Fahad HNov 3, 20162 min read5 ingredients for writing the perfect expanded text adIf Google’s expanded text ads (ETAs) are supposed to perform better than standard text ads, why did Google delay the sunset for creating...
