E-commerce tops $5 billion over weekend, mobile beats $1 billion on Black Friday
According to Adobe, Thanksgiving and Black Friday online retail sales exceed $5 billion. More noteworthy in some ways is that mobile...
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Amazon has sold more than 5 million Echo devices, with a big holiday to come
According to an analysis from Consumer Intelligence Research Partners (CIRP), Amazon has sold sold 5.1 million Echo devices in the US...
Report: Facebook develops content suppression tool for China reentry
Do no evil. Make the world more open and connected. These have been Google and Facebook’s respective tag lines or mantras, if you will;...
Google gives app marketers more ways to promote their apps with ads
mama_mia / Shutterstock.com On Tuesday, Google announced three new features for app marketers to use when promoting their apps via...
Nielsen: Mobile targeting is getting better, particularly when targets are narrower
The benchmarks report looks at on-target percentage, which is the percentage of ad impressions delivered to the targeted audience out of...
Location-based marketing: Where is it today, and where is it headed?
location-based applications, and while new players were popping up every day, there really wasn’t any critical mass. My co-author and I...
Famous.co bridges the divide between apps and mobile web with ‘Instant Apps’
Famous is a company that has arguably failed — twice. But its most recent incarnation may have succeeded in solving one of the most...
European survey finds 70 percent of Android owners want pre-installed apps
According to a new European consumer survey from the Application Developers Alliance, 70 percent of respondents would prefer to buy an...
Black Friday and beyond: Mobile strategies that keep on giving
With Black Friday and the holiday shopping season around the corner, retailers are hoping for a fourth quarter that’s good to them,...
5 steps to optimizing your site for Google’s mobile-first index
Google has started testing its mobile-first index. This new index will look first at the mobile version of your website for its ranking...
Proximity and beacon data now making its way into DSPs for retargeting
When they hear “beacons,” most marketers think of in-store coupons or notifications. Yet retargeting is quickly emerging as a compelling...
The death of mobile pop-ups and what you can do instead
Over the past couple of years, Google has shown a strong focus on user experience on mobile devices. They have developed their algorithms...
WeatherBug bought by xAd to enable location-based predictive marketing
Mobile platform xAd has announced a significant new funding round and the acquisition of WeatherBug. WeatherBug includes desktop, mobile,...
Report: Apple working on augmented reality glasses for potential 2018 release
According to reports, Apple is developing digital glasses. However, if the product appears at all, it won’t be until 2018 at the...
Report: Most users will need multiple exposures to an app before they download
How does brand impact app installs? That’s a question TUNE sought to answer with a number of related consumer and app-download studies....
Report: Nearly 90 percent of airports deploying proximity sensors, beacons
Beacons have been dismissed by some as having had their moment. Despite a large number of retail-related announcements, relatively few...
Report: Amazon, HBO Now, Live.com only apps common to top app-install platforms
Among advertisers on the top app-install ad platforms, curiously, there are only a few apps that overlap. That’s according to a new...
Why the email list takes second place to the phone book
Once considered on the decline, phone calls are now the gateway for tracking offline and online consumer behavior in unprecedented ways....
Study says only 8 percent of shoppers use retailer apps. Should they give up?
It’s very well established that consumers use smartphones as shopping assistants in stores. We’re now getting into the nuances of how...
5 ingredients for writing the perfect expanded text ad
If Google’s expanded text ads (ETAs) are supposed to perform better than standard text ads, why did Google delay the sunset for creating...
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