Fahad HDec 21, 20162 min readStudy: 55 percent of mobile dollars wastedA recent study (reg. req’d) from Forrester Consulting, commissioned by Celtra, argues that $0.55 of every dollar spent on mobile...
Fahad HDec 20, 20163 min readDon’t just jump on the mobile video bandwagon; understand who you’re riding with and whyCisco anticipates nearly 80 percent of all global web traffic will come from video in 2019, which should make it an integral part of...
Fahad HDec 20, 20162 min readPokémon, mobile SEO and more: Our top mobile columns for 2016Interactive Advertising Bureau. And as more people continue to eschew desktops in favor of their smartphones, it’s clear that marketers...
Fahad HDec 16, 20162 min readFinally going mobile-friendly, but on a collision course with Google’s mobile-first index [CasThis fall was packed with announcements about Google’s mobile-first index. First, Gary Illyes gave a keynote at Pubcon and dropped a bomb...
Fahad HDec 16, 20162 min readIt’s time to replace mobile-friendly with mobile-firstholiday shopping data pours in, 2016 looks poised to be the year of the small-screen sofa shopaholic. While brick-and-mortar traffic...
Fahad HDec 15, 20163 min readHold that SDK: Mobile app advertising help is on the waymobile apps make it hard to scale a targeted media buy and measure accurately — basically, mobile apps don’t play nice with the adtech...
Fahad HDec 15, 20162 min readReserve with Google: Deeper booking integration through search and MapsLocal search is becoming much more transactional. Google previously worked with a range of third-party providers to bring online...
Fahad HDec 13, 20164 min readHow to drive mobile purchases this holiday seasonOnline sales account for less than 10 percent of the total global retail market. But trends may be shifting, and that spells opportunity...
Fahad HDec 13, 20162 min readIAB begins to address messaging segment with report, standards developmentMessaging and messaging apps are now bigger than social networks — and may have more longevity. Messaging has been around for years, and...
Fahad HDec 8, 20162 min readReport: 91 percent would use abandoned apps again if disliked issues addressedMobile apps command about 60 percent of digital media time, according to comScore’s 2016 Mobile App Report. However, that time is...
Fahad HDec 7, 20162 min readReport: iPhone sees sales gains though Android at 75 percent share globallyAndroid remains the dominant operating system globally, with a roughly 75 percent smartphone market share, according to Kantar Worldpanel...
Fahad HDec 5, 20162 min readShould you hire a mobile marketing agency or keep it in-house?My short answer is, yes, there are very talented companies who are probably better off without an agency. When growth is one of your core...
Fahad HDec 1, 20161 min read5 ways martech can help you reduce mobile app user churnI’ve written a lot about thinking beyond the download and instead focusing on mobile app engagement. I’m a big believer in finding ways...
Fahad HDec 1, 20161 min readIAB shares updates for MRAID, including viewability & audibility measurementThe Interactive Advertising Bureau (IAB) Tech Lab released updates for the Mobile Rich Media Ad Interface Definition (MRAID) for public...
Fahad HNov 30, 20162 min readCommerce Signals and PlaceIQ turn in-store sales data into campaign optimization toolCommerce Signals and PlaceIQ today announced a partnership that will deliver in-store sales data to PlaceIQ customers (agencies and...
Fahad HNov 30, 20161 min readGoogle’s shift to mobile-first: mobile moments that matterKashin / Shutterstock.com Eric Schmidt predicted that sales of smartphones would surpass PCs more than six years ago, as the then-Google...
Fahad HNov 30, 20161 min read‘Beacons are dead,’ says CEO of a retail analytics firmAn assortment of beacons from (starting upper left) Gimbal, Kontakt.io, Estimote, Radius Networks, GPShopper, Aruba “Beacons are already...
Fahad HNov 30, 20161 min readAmazon: Alexa devices were best-selling products from any manufacturerAmazon’s aggressive pricing and promotion of it own hardware products made them top sellers over the past holiday weekend. According to a...
Fahad HNov 29, 20161 min readReport: Cyber Monday was the largest e-commerce day in historyAccording to data from Adobe, Cyber Monday became the largest day in US e-commerce history. Consumers spent roughly $3.4 billion online,...
Fahad HNov 28, 20162 min readData: Mobile drives majority of Black Friday traffic, but PCs dominate salesThere were record e-commerce sales over the past weekend, as more consumers shopped online. However, the rise of mobile commerce is the...
