A recent study (reg. req’d) from Forrester Consulting, commissioned by Celtra, argues that $0.55 of every dollar spent on mobile...

Cisco anticipates nearly 80 percent of all global web traffic will come from video in 2019, which should make it an integral part of...

Interactive Advertising Bureau. And as more people continue to eschew desktops in favor of their smartphones, it’s clear that marketers...

This fall was packed with announcements about Google’s mobile-first index. First, Gary Illyes gave a keynote at Pubcon and dropped a bomb...

holiday shopping data pours in, 2016 looks poised to be the year of the small-screen sofa shopaholic. While brick-and-mortar traffic...

mobile apps make it hard to scale a targeted media buy and measure accurately — basically, mobile apps don’t play nice with the adtech...

Local search is becoming much more transactional. Google previously worked with a range of third-party providers to bring online...

Online sales account for less than 10 percent of the total global retail market. But trends may be shifting, and that spells opportunity...

Messaging and messaging apps are now bigger than social networks — and may have more longevity. Messaging has been around for years, and...

Mobile apps command about 60 percent of digital media time, according to comScore’s 2016 Mobile App Report. However, that time is...

Android remains the dominant operating system globally, with a roughly 75 percent smartphone market share, according to Kantar Worldpanel...

My short answer is, yes, there are very talented companies who are probably better off without an agency. When growth is one of your core...

I’ve written a lot about thinking beyond the download and instead focusing on mobile app engagement. I’m a big believer in finding ways...

The Interactive Advertising Bureau (IAB) Tech Lab released updates for the Mobile Rich Media Ad Interface Definition (MRAID) for public...

Commerce Signals and PlaceIQ today announced a partnership that will deliver in-store sales data to PlaceIQ customers (agencies and...

Kashin / Shutterstock.com Eric Schmidt predicted that sales of smartphones would surpass PCs more than six years ago, as the then-Google...

An assortment of beacons from (starting upper left) Gimbal, Kontakt.io, Estimote, Radius Networks, GPShopper, Aruba “Beacons are already...

Amazon’s aggressive pricing and promotion of it own hardware products made them top sellers over the past holiday weekend. According to a...

According to data from Adobe, Cyber Monday became the largest day in US e-commerce history. Consumers spent roughly $3.4 billion online,...

There were record e-commerce sales over the past weekend, as more consumers shopped online. However, the rise of mobile commerce is the...