Facebook Jobs makes having a Page that much more valuable for SMBs
Last week, Facebook formally entered the recruiting market. The company announced Jobs on Facebook, a new tool for small businesses (and...
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Reports: Digital, especially mobile, driving trillions in offline retail spending
The $354 billion in 2016 e-commerce sales is small potatoes compared with offline retail spending: over $4.5 trillion, according to US...
[Podcast] Marketing Land Live #45: What are haptic ads with Josh Stivers of Immersion
Imagine you’re watching a scary trailer for the latest big Hollywood horror movie on your smartphone. It’s dark. Rain is pouring down....
Now you can shop with Google Home — just like on Amazon Echo
Earlier today, Google announced that you will now be able shop with Google Assistant on Google Home. This duplicates functionality...
Cortana introduces ‘suggested reminders’ based on email content
In the battle of the virtual assistants, there are the rumblings of a feature war. Microsoft’s Cortana is introducing a new “suggested...
Mobile makes up 21 pct. of online spending in Q4, as digital commerce reaches $109 billion
Full year US e-commerce spending numbers are out from comScore. In the holiday quarter, consumers spent $109.3 billion online, which was...
The impact (and lack thereof) of Google’s mobile popup algorithm
It’s not often that Google announces an algorithm update in advance. But when they do, not only can webmasters prepare for that update,...
Report: more than 13 million proximity sensors now deployed globally
Proximity and beacon data platform Unacast has released its Q4 Proximity.Directory report. The document focuses on “smart cities” and how...
Google image search lead Randy Keller jumps to Pinterest
In its early days, Pinterest was described as a “social scrapbooking” or photo-sharing site. CEO Ben Silbermann has called it a “catalog...
Yelp Q4: earnings beat expectations, but guidance disappoints investors
Yelp beat Q4 2016 analyst consensus expectations for both revenues and earnings per share yesterday. The company announced revenues of...
How mobile marketers can prepare for when tragedy strikes
chrisdorney / Shutterstock.com Am I glad that 2016 is over. From David Bowie to Carrie Fisher and George Michael, the year was full of...
FTC issues report and guidelines on cross-device tracking
Given audience fragmentation across devices and platforms, there has been a dramatic increase in the use of tracking and data to get a...
Local search: It’s all about mobile
Optimizing for local search is important, but if you aren’t optimizing for mobile, you’re going to miss out on your most important source...
Amazon Q4 beats earnings expectations, but $43.7B in revenues fall short
This afternoon e-commerce giant Amazon announced quarterly revenues of $43.74 billion and earnings of $1.54 per share. Earnings beat...
The desktop’s death has been greatly exaggerated: How it’s holding its own in a mobile w
Sometimes when I’m talking to search marketers, I feel a little bit like Jan Brady — but instead of everything being about “Marsha,...
Apple reports best quarter ever: $78.4B revenue, 78M iPhones sold
After three consecutive quarters of year-over-year sales declines, Apple announced its biggest quarter ever. The company beat revenue and...
A better Siri is critical to the iPhone’s long-term competitiveness
When Apple bought Siri in 2010, it ushered in the era of the virtual assistant. It was a truly differentiated feature vs. Android phones....
Square offering merchants $12K in free payment processing with Apple Pay
Square has become a key Apple Pay partner. The San Francisco-based company has made a big bet on mobile payments — it wants its brand to...
How much should B2B companies invest in digital marketing?
It is not hard to find information regarding digital marketing budgets. Many papers and articles discuss what percentage of your overall...
Shopping centers reinvented: 2017 and beyond
Heavy reliance on traditional anchor department stores is on the way out, and specialty retailers must go beyond the status quo of...
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