With cost per visit, xAd brings search-like performance to mobile advertising
Location-based marketing platform xAd is doing something radical. The company is offering a new “cost per visit” (CPV) mobile ad model...
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Urban Airship expands app notification capabilities to mobile web and PC
Urban Airship, a leading provider of in-app marketing, has developed a new web-based push notification capability it calls “Web Notify.”...
3 ways your business can leverage third-party location data
With nearly 80 percent of all social media engagement happening through mobile phones, marketers can now effectively leverage location...
Assessing the maturity of your organization’s messaging program
In the digital marketing world, the concept of messaging largely revolves around email, SMS and push. And no matter how far we’ve come in...
Study: Ads in editorial stream beat search, social for visibility and recall
Mobile brand agency Kargo has published a study that argues “premium editorial” digital environments are more effective for brand ads...
How marketers should be thinking about voice search
Generation Z and early Generation Alpha will likely be the last of us to type. Keyboard users are a dying population. Who is the next...
Mobile page speed is important, but not (yet) for SEO
There are plenty of good reasons to make your mobile site fast, and Google just reminded us of them with their new industry benchmarks...
Smaato launches ‘first Inventory Discovery’ feature for mobile advertisers
Mobile ad platform Smaato has launched what it describes as “the advertising industry’s first Inventory Discovery feature.” Part of the...
WebMD’s new Alexa health skill should go to pharmacy school
WebMD just launched an Alexa skill that promises to answer health and medical questions. But it seems there’s a lot it doesn’t know. The...
Study: Google Home has more answers than Amazon Echo
Fresh off its recent voice search study, Stone Temple Consulting compared the relative accuracy of Google Home and Amazon Echo. The SEO...
Chatbots: Hype or the real deal?
Last December, Starbucks announced “My Starbucks Barista,” a virtual barista for its mobile app that enables customers to place orders...
Why mobile marketers need to start measuring ROI right now
Photo by LendingMemo and used here via the Creative Commons license. When apps exploded into our lives almost a decade ago, and mobile...
Do you know what a mobile crawl of your site looks like?
If you follow the world of Google and search at all, you’ve heard about Google’s intent to switch to a mobile-first index. In this post,...
Reports: It’s cheaper to drive app-installs but harder to retain ‘high-value’ cons
A report from Adobe declared the “app boom” is over in developed markets like the US, with a marked decline in app installs. Two new...
Report: The PC is over, the ‘app boom’ is, too
The desktop world is flat, but mobile app installs are down, too. That’s according to a new collection of internet usage stats from...
Links to AMP content are showing up outside of search results
The Accelerated Mobile Pages (AMP) standard was designed to bring the fast-loading, clean experience of native apps to the open web. With...
Facebook, Google the global app-install leaders, but Twitter wins for retention
AppsFlyer has issued its latest report analyzing the performance of app-install advertising platforms in terms of volume and retention....
Skyhook announces ‘next-gen geofencing’ based on global WiFi database
Location targeting and intelligence company Skyhook has developed what it says is a more accurate methodology for geotargeting and...
Case study: Location data outperforms online signals as e-commerce targeting tool
Location data platform PlaceIQ and mobile messaging tool Appboy have teamed up. In the context of their announcement, the two companies...
How to keep your app users from dumping you
Back when apps were first launched, people were enthralled by the excitement of what their devices had to offer. Weather updates at your...
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