Location-based marketing platform xAd is doing something radical. The company is offering a new “cost per visit” (CPV) mobile ad model...

Urban Airship, a leading provider of in-app marketing, has developed a new web-based push notification capability it calls “Web Notify.”...

With nearly 80 percent of all social media engagement happening through mobile phones, marketers can now effectively leverage location...

In the digital marketing world, the concept of messaging largely revolves around email, SMS and push. And no matter how far we’ve come in...

Mobile brand agency Kargo has published a study that argues “premium editorial” digital environments are more effective for brand ads...

Generation Z and early Generation Alpha will likely be the last of us to type. Keyboard users are a dying population. Who is the next...

There are plenty of good reasons to make your mobile site fast, and Google just reminded us of them with their new industry benchmarks...

Mobile ad platform Smaato has launched what it describes as “the advertising industry’s first Inventory Discovery feature.” Part of the...

WebMD just launched an Alexa skill that promises to answer health and medical questions. But it seems there’s a lot it doesn’t know. The...

Fresh off its recent voice search study, Stone Temple Consulting compared the relative accuracy of Google Home and Amazon Echo. The SEO...

Last December, Starbucks announced “My Starbucks Barista,” a virtual barista for its mobile app that enables customers to place orders...

Photo by LendingMemo and used here via the Creative Commons license. When apps exploded into our lives almost a decade ago, and mobile...

If you follow the world of Google and search at all, you’ve heard about Google’s intent to switch to a mobile-first index. In this post,...

A report from Adobe declared the “app boom” is over in developed markets like the US, with a marked decline in app installs. Two new...

The desktop world is flat, but mobile app installs are down, too. That’s according to a new collection of internet usage stats from...

The Accelerated Mobile Pages (AMP) standard was designed to bring the fast-loading, clean experience of native apps to the open web. With...

AppsFlyer has issued its latest report analyzing the performance of app-install advertising platforms in terms of volume and retention....

Location targeting and intelligence company Skyhook has developed what it says is a more accurate methodology for geotargeting and...

Location data platform PlaceIQ and mobile messaging tool Appboy have teamed up. In the context of their announcement, the two companies...

Back when apps were first launched, people were enthralled by the excitement of what their devices had to offer. Weather updates at your...